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Hi Heiko, all!

Am Montag, den 25.01.2016, 14:45 +0100 schrieb Heiko Tietze:
To me, design is all about analysis and structure, and less of
creativity. You tell a story with graphics and illustration instead
of the text. And the question is rather what story we want to tell.
The UX guys call this a "vision" [1] :-)

I'd like to object (a bit) :-) Even Mechanical Engineering is about
designing something - after analyzing the problem (requirements /
constraints / context) it still needs some creativity and experience to
deliver good solutions. Of course, it also needs testing (and I
currently consider our discussions as expert reviews I do highly
appreciate). Now then...

Some ideas for the marketing people: 

Libreoffice is
* Easy to use (Illustrated with polygonal lines in b/w)
* Professional (Indicated by the letter-spacing)
* User-centered (Dog-ears as in normal life)
* Versatile (The logo could be enhanced with brush strokes in our
rainbow colors; Looking through Google images after search for 'brush
stroke rainbow' we could also show some history in the rainbow stroke
coming from a less colored world. Or whatever, actually its just the
turbulence that is like)

Sorry, I'm a bit lost - are these proposals how marketing guys might
describe the logo, or does this directly to the HIG foundations at [1]?

If you like to know more about the requirements / constraints I had in
mind, I can provide some explanations.


Sharp corners and flat design could be understood as modern, whilst
the logo today has round edges (like) and an embossed effect
(dislike), attributable as old-school. Is this intentional? Or is my
interpretation wrong.

From the beginning, the basic logo was available in several versions -
e.g. black/white, color, and contemporary (see branding at [2]). So
indeed, the contemporary version (embossed) is clearly outdated now.

Apart from the color / effects, there have been two different versions
of the logo (TDF official and community) - unfortunate to work with.
Addressing this issue allowed to also touch-up the document logo which
is now more "edgy" and has a different aspect ratio - so yes, right
interpretation. Plus improvements in: spacing, alignment, ...


BTW: I miss Math in the splash logo. Its color never blended well
with the others, maybe that was the reason for you to omit it here.

Somehow yes, somehow no. The first question is whether Math is to be
considered a core module as e.g. Writer.

In the initial icon set (see [3] for info and sources) I considered it
to be a supplemental module like Chart - and that led to:
 * LibO Main: Gray (proposed: white on dark green background)
 * LibO Core Module: Color (equals competition)
 * LibO Supplemental Module (e.g. Chart, Macros, ...): Gray + Slight
   Color for module icon (proposed: not yet defined)

So, how to treat the modules? Is there any reference for that? In any
case, I will start working on the symbols for these extra modules...


Have a nice evening!

2016-01-24 22:22 GMT+01:00 Christoph Noack <>:
Hi Heiko,

thanks for the fast and concise feedback :-)

@ all: Since the links didn't survive the formatting in my previous
mail, here is another attempt (for overview and user page):

Am Samstag, den 23.01.2016, 23:45 +0100 schrieb Heiko Tietze:
On Saturday, 23 January 2016 23:02:34 CET Christoph Noack wrote:
What are your initial thoughts, pros, cons, or ideas? [...]

The logo is perfect, especially in monochrome with the enlarged
character spacing for the TDF letters. 
I'm not a fan of the bright green (the old branding color was
in particular combined with the white font.

You're talking about the splash, right? Yes, I've spend most of the
time iterating the logo variants and (first) module symbols. Then I
started building other graphics - e.g. the splash. There I picked a
slightly brighter green from the LibO palette. It seems that it is
still hard to choose a green tone that is both "fresh" and friendly
the eyes (with regard to color reproduction on different displays).
it, needs some refinement :-)

What's your impression with regard to the green in the colored
in separate logo?

And the lemons could be attributed as sour rather than
fresh.  However, I'm not a designer, so don't care too much.

That was just an idea when I worked on the splash - you've totally
the message. Working with new features of LibreOffice Fresh
is slightly sour. (We need to add sugar.)

From the UX POV the colored text in IconsInclMotif are
questionable. In particular the yellow is hard to read. And the
green of the logo interferes with Calc's green.

Agreed. The text was temporarily added to explain the module
symbols -
I altered the yellow a bit (one step darker according LibO
For any real use (website, print material) it might need further

What do you (all) think about the module symbols? I tried to
the current ones whilst keeping the metaphor. Now monochrome, they
should be more versatile - even if visually adapted for other use
(or used with "modern" UI designs, e.g. when used on tiles). For
evaluation, I've added separate symbols to the source/overview

The "LibO green" vs. "Calc green" issue was tricky from the
beginning -
I wanted to use some color on the main logo. There has been
(on the lists, in bug 96835) that the gray LibO logo is too similar
other document icons (in small size). Thus, I used a different
background shape and made the logo larger / the green darker (in
comparison to Calc). Maybe not yet sufficient ... although I'm
of any OS where the LibO and Calc icons are used in parallel
correct me, if I'm wrong). Any other ideas?

The wallpaper feels a little bit untidy and irritating. To me,
dog-ear triangle from the logo without the page doesn't work.

Do you mean the triangle used as background pattern (=motif)?

Last but not least the bugs have a friendly but warning color,
nice. Maybe you can make the bugs a little bit cuter, laydbugs
perhaps? :-)

Phew ... even more cute? ;-) Maybe someone could lend me a hand and
give it a try?


Again, thanks for the clear feedback! Any further opinions?

PS: Currently I do stick to the LibO color palette, although it
need improvements as well. One step at a time :-)


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