Re: [libreoffice-design] Some Ideation on LibreOffice Logo Improvements

Hi Heiko,

thanks for the fast and concise feedback :-)

@ all: Since the links didn't survive the formatting in my previous
mail, here is another attempt (for overview and user page):

https://wiki.documentfoundation.org/images/2/25/LibreOffice_LogoImprovements2016_Ideation.png

https://wiki.documentfoundation.org/User:ChristophNoack/LogoImprovements2016


Am Samstag, den 23.01.2016, 23:45 +0100 schrieb Heiko Tietze:
> On Saturday, 23 January 2016 23:02:34 CET Christoph Noack wrote:
> > What are your initial thoughts, pros, cons, or ideas? [...]
>
> The logo is perfect, especially in monochrome with the enlarged
> character spacing for the TDF letters. 
> I'm not a fan of the bright green (the old branding color was nicer)
> in particular combined with the white font.

You're talking about the splash, right? Yes, I've spend most of the
time iterating the logo variants and (first) module symbols. Then I
started building other graphics - e.g. the splash. There I picked a
slightly brighter green from the LibO palette. It seems that it is
still hard to choose a green tone that is both "fresh" and friendly to
the eyes (with regard to color reproduction on different displays). Got
it, needs some refinement :-)

What's your impression with regard to the green in the colored "Libre"
in separate logo?


> And the lemons could be attributed as sour rather than
> fresh.  However, I'm not a designer, so don't care too much.

That was just an idea when I worked on the splash - you've totally got
the message. Working with new features of LibreOffice Fresh sometimes
is slightly sour. (We need to add sugar.)


> > From the UX POV the colored text in IconsInclMotif are
> > questionable. In particular the yellow is hard to read. And the
> > green of the logo interferes with Calc's green.

Agreed. The text was temporarily added to explain the module symbols -
I altered the yellow a bit (one step darker according LibO branding).
For any real use (website, print material) it might need further
tweaking.

What do you (all) think about the module symbols? I tried to simplify
the current ones whilst keeping the metaphor. Now monochrome, they
should be more versatile - even if visually adapted for other use cases
(or used with "modern" UI designs, e.g. when used on tiles). For better
evaluation, I've added separate symbols to the source/overview files.

The "LibO green" vs. "Calc green" issue was tricky from the beginning -
I wanted to use some color on the main logo. There has been feedback
(on the lists, in bug 96835) that the gray LibO logo is too similar to
other document icons (in small size). Thus, I used a different
background shape and made the logo larger / the green darker (in
comparison to Calc). Maybe not yet sufficient ... although I'm unaware
of any OS where the LibO and Calc icons are used in parallel (please
correct me, if I'm wrong). Any other ideas?

> The wallpaper feels a little bit untidy and irritating. To me, the
> dog-ear triangle from the logo without the page doesn't work.

Do you mean the triangle used as background pattern (=motif)?


> Last but not least the bugs have a friendly but warning color, very
> nice. Maybe you can make the bugs a little bit cuter, laydbugs
> perhaps? :-)

Phew ... even more cute? ;-) Maybe someone could lend me a hand and
give it a try?

> Cheers,
> > Heiko

Again, thanks for the clear feedback! Any further opinions?

PS: Currently I do stick to the LibO color palette, although it might
need improvements as well. One step at a time :-)

Cheers,
Christoph

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