Re: [libreoffice-design] Some Ideation on LibreOffice Logo Improvements

To me, design is all about analysis and structure, and less of creativity.
You tell a story with graphics and illustration instead of the text. And
the question is rather what story we want to tell. The UX guys call this a
"vision" [1] :-)

Some ideas for the marketing people:

Libreoffice is
* Easy to use (Illustrated with polygonal lines in b/w)
* Professional (Indicated by the letter-spacing)
* User-centered (Dog-ears as in normal life)
* Versatile (The logo could be enhanced with brush strokes in our rainbow
colors; Looking through Google images after search for 'brush stroke
rainbow' we could also show some history in the rainbow stroke coming from
a less colored world. Or whatever, actually its just the turbulence that is
like)

Sharp corners and flat design could be understood as modern, whilst the
logo today has round edges (like) and an embossed effect (dislike),
attributable as old-school. Is this intentional? Or is my interpretation
wrong.

[1] https://wiki.documentfoundation.org/Design/HIG_foundations#Vision

BTW: I miss Math in the splash logo. Its color never blended well with the
others, maybe that was the reason for you to omit it here.


2016-01-24 22:22 GMT+01:00 Christoph Noack <christoph@dogmatux.com>:

> Hi Heiko,
>
> thanks for the fast and concise feedback :-)
>
> @ all: Since the links didn't survive the formatting in my previous
> mail, here is another attempt (for overview and user page):
>
>
> https://wiki.documentfoundation.org/images/2/25/LibreOffice_LogoImprovements2016_Ideation.png
>
>
> https://wiki.documentfoundation.org/User:ChristophNoack/LogoImprovements2016
>
>
> Am Samstag, den 23.01.2016, 23:45 +0100 schrieb Heiko Tietze:
> > On Saturday, 23 January 2016 23:02:34 CET Christoph Noack wrote:
> > > What are your initial thoughts, pros, cons, or ideas? [...]
> >
> > The logo is perfect, especially in monochrome with the enlarged
> > character spacing for the TDF letters.
> > I'm not a fan of the bright green (the old branding color was nicer)
> > in particular combined with the white font.
>
> You're talking about the splash, right? Yes, I've spend most of the
> time iterating the logo variants and (first) module symbols. Then I
> started building other graphics - e.g. the splash. There I picked a
> slightly brighter green from the LibO palette. It seems that it is
> still hard to choose a green tone that is both "fresh" and friendly to
> the eyes (with regard to color reproduction on different displays). Got
> it, needs some refinement :-)
>
> What's your impression with regard to the green in the colored "Libre"
> in separate logo?
>
>
> > And the lemons could be attributed as sour rather than
> > fresh.  However, I'm not a designer, so don't care too much.
>
> That was just an idea when I worked on the splash - you've totally got
> the message. Working with new features of LibreOffice Fresh sometimes
> is slightly sour. (We need to add sugar.)
>
>
> > > From the UX POV the colored text in IconsInclMotif are
> > > questionable. In particular the yellow is hard to read. And the
> > > green of the logo interferes with Calc's green.
>
> Agreed. The text was temporarily added to explain the module symbols -
> I altered the yellow a bit (one step darker according LibO branding).
> For any real use (website, print material) it might need further
> tweaking.
>
> What do you (all) think about the module symbols? I tried to simplify
> the current ones whilst keeping the metaphor. Now monochrome, they
> should be more versatile - even if visually adapted for other use cases
> (or used with "modern" UI designs, e.g. when used on tiles). For better
> evaluation, I've added separate symbols to the source/overview files.
>
> The "LibO green" vs. "Calc green" issue was tricky from the beginning -
> I wanted to use some color on the main logo. There has been feedback
> (on the lists, in bug 96835) that the gray LibO logo is too similar to
> other document icons (in small size). Thus, I used a different
> background shape and made the logo larger / the green darker (in
> comparison to Calc). Maybe not yet sufficient ... although I'm unaware
> of any OS where the LibO and Calc icons are used in parallel (please
> correct me, if I'm wrong). Any other ideas?
>
> > The wallpaper feels a little bit untidy and irritating. To me, the
> > dog-ear triangle from the logo without the page doesn't work.
>
> Do you mean the triangle used as background pattern (=motif)?
>
>
> > Last but not least the bugs have a friendly but warning color, very
> > nice. Maybe you can make the bugs a little bit cuter, laydbugs
> > perhaps? :-)
>
> Phew ... even more cute? ;-) Maybe someone could lend me a hand and
> give it a try?
>
> > Cheers,
> > > Heiko
>
> Again, thanks for the clear feedback! Any further opinions?
>
> PS: Currently I do stick to the LibO color palette, although it might
> need improvements as well. One step at a time :-)
>
> Cheers,
> Christoph

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