[us-marketing] Re: Slogans for non-English native language groups and marketing

Hi Drew:

Le 2011-04-26 03:56, drew a écrit :

> Right - and if you read the first email to the Spanish team and the OT
> email on the design list, they said  basically- the Slogan isn't gonna
> translate and you need to find something else. (and I'll add , which
> might be nada, in which case a suitable...adornment can be used to fill
> the space )
>
> Anyway - I did translate the slogan, as a place holder, which it appears
> may have been a mistake - but one easily fixed with a follow up email I
> think..will do that.
>
> Thanks for being so engaged,
>
> Drew

I have gone back and read the slogan wiki page again. In the "Points to 
ponder" section, Brenden and then Bernhard tried to address the 
localisation of slogan(s)[1].

"About the localisation of the slogan: One slogan, loosely translated 
into languages, would seem best to me. In other words, not a literal 
translation, but same idea translated. (Suggested by Brenden Seibel) 
Most of the slogans don't translate easily. But we should try to find a 
common central conclusion. (Suggested by Bernhard Dippold) We can also 
use an old proverb or famous quotation. Instead of translating into 
multiple languages, how about sticking to one of the old ones? Like 
Latin or Greek? (Suggested by sunk8) "

Regardless of the solution, I agree that we should try to find some kind 
of commonality across all localisations if at all possible. But this may 
only be a wish rather than what could be achieved across so many 
different native language groups.

In the meantime, I have created an ES wiki page to start collecting 
different slogans that the ES mailist create.

Cheers

Marc

[1] http://wiki.documentfoundation.org/Marketing/Slogan


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