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Hi Drew

Le 2011-02-18 18:40, drew a écrit :
On Fri, 2011-02-18 at 15:18 -0500, Marc Paré wrote:

I tried a different format to see if it would look good with a b/w
banner from our new banner wiki page. (Sorry, I changed the DE flyer to
letter size just for testing purposes)

How does this look?

Also some notes about the flyers in general:

1. proportional spacing should not be used as this causes too many
rivers in the text, text should be set at "flush-left"

Second person to say that - ok off

2. The treatment of "euro", "euros", "Euro", "Euros" -- it was pointed
out that the EU Community established the singular form as the monetary
designation. So whether singular or plural it should always read "euro"
or "Euro"

3. The treatment of numbers with decimal and thousand separators. There
seems to be a mixed bag with no real consensus on its treatment. We
should then go for the middle of the road approach and use a space for
the thousand separator and the decimal point (period) for numbers.
UNLESS you wish to do some up for N.America only, in this case the comma
thousand seperator with the decimal point.

huh - which do you want comma.. no problem. I figure copy 200 pages (100
hand outs) for Saturday and another Sunday.

4. the QR graphic is too large. It should be reduced to fit the height
of the last paragraph.

Alright - well I updated the en file - with the header you introduced
and changed the layout to something similar to the es file from earlier,
but with the new header accommodated, changed to left justification.

I think this is reading perhaps even better again. What do you think.

Updated both files on the wiki:
and the odt file of course.

So I suppose there is, what 2 items left from above - comma and euro is
that it.  Also color paper is out - unless both that header and the logo
graphic are changed - the document icon part of the logo turns the color
of the paper, of course...





My opinion(s):

1. If we are to tailor our marketing efforts to our audience, then we should decide. Are our audience receptive, as already mentioned, to notes using "Euro(s)"? Is this going to bring home to them that this is really a European opensource project? --of which we all have to agree that it is at this point. Will we attract more contributing members by making our correspondence more Americanized?

I would suggest that we should change the "Euro(s)" to "US $$$". If we ALL want to make this a true international project, then a we will have to make allowances for our intended market. Canadians will have an easier time measuring the US$$$ than the Euro(s). This is just a fact.

So, for US and Canada, I would suggest going with the US$$$; and with the comma thousand seperator and the period decimal. Let's standardize our marketing materials on this. Note that we could always put the equivalent Euro in brackets (50 000 euro) to show equivalence if we think this is needed. At least, this will avoid questions regarding the use of "Euro" and we can say that the project if of international flavour. ... I am not sure about Mexico and South America.

As for paper, white is obviously the choice, but I wonder how it would look with the palest of green (CCF4C6) from our colour table? Maybe the design people could come up with an even paler (brighter) green for circumstances just as this (e5f9e2, f2fcf0). I wonder if this would work.

Just my opinion on this.



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