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For what it's worth, I made a few tweaks to the layout.  They're very minor,
really, but I think they ease some of the pressure in the text.


I moved the margins in a bit from the edges so that the top and bottom boxes
stick out a bit. The text felt to me like it was crowding the edges.

I put the Challenge text in a frame (instead of table), aligned the headline
with the text and made the QR a bit bigger.

Take it or leave it. I wish I could have helped sooner, but I'm not usually
at my desk over the weekend.

    *rob cummings*, *designer*
    studio equis, llc
    *313 530 8002*

On Tue, Feb 22, 2011 at 11:28 AM, Marc Paré <> wrote:

Le 2011-02-19 14:59, Rob Cummings a écrit :

 I like the revised PDF. A couple thoughts, though....

I don't like how the "challenge" header isn't centered over its
corresponding text. I'd probably make it left justified.

I would also try to set apart that whole "challenge" section of text from
the rest of the document. I imagine it could be set in a very light gray
with a black border, but the box background  shouldn't be too dark that
QR code is tough to scan. A box at the bottom would sandwich the body text
between the top banner and bottom box, as well as emphasize the
challenge by treating it differently.

I suppose the same effect could be achieved with a horizontal rule to
separate the section and/or maybe a change of font size or style.  ...but
think I'd like a box better, even if it just had a white background..

Wish I was at my desk to help out. Instead I'm in a car in rural Michigan
and doing as much as I can on my smartphone. Isn't technology wonderful?

Everything is lookin' good! I'm impressed with how much work is being


Thanks Rob:

OK, here are two examples. We just need some last critique(s) on these and
then I'll finish up the ES and DE to match these two formats if we all

I think that we should also run these through the Design team to make sure
that we are within the branding guidelines. I think we are.

If any of the design team members are reading this, my apologies for
getting this to you so late but we are all trying as best we can.

Last time to critique and to suggest. Please do not suggest major changes
unless they are really required. Drew needs time to print these off. I
believe Thursday his time is the absolute deadline.




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