Re: [us-marketing] Re: Fund raising flyers for SCaLE

For what it's worth, I made a few tweaks to the layout.  They're very minor,
really, but I think they ease some of the pressure in the text.

ODT: http://files.studioequis.com/LibreOffice/Libo-challenge-enGrayBox.odt
PDF: http://files.studioequis.com/LibreOffice/Libo-challenge-enGrayBox.pdf

I moved the margins in a bit from the edges so that the top and bottom boxes
stick out a bit. The text felt to me like it was crowding the edges.

I put the Challenge text in a frame (instead of table), aligned the headline
with the text and made the QR a bit bigger.

Take it or leave it. I wish I could have helped sooner, but I'm not usually
at my desk over the weekend.


.....................................................
    *rob cummings*, *designer*
    studio equis, llc
    *313 530 8002*



On Tue, Feb 22, 2011 at 11:28 AM, Marc Paré <marc@marcpare.com> wrote:

> Le 2011-02-19 14:59, Rob Cummings a écrit :
>
>  I like the revised PDF. A couple thoughts, though....
> > I don't like how the "challenge" header isn't centered over its
> > corresponding text. I'd probably make it left justified.
> >
> > I would also try to set apart that whole "challenge" section of text from
> > the rest of the document. I imagine it could be set in a very light gray
> > box
> > with a black border, but the box background  shouldn't be too dark that
> > the
> > QR code is tough to scan. A box at the bottom would sandwich the body text
> > between the top banner and bottom box, as well as emphasize the
> > fundraising
> > challenge by treating it differently.
> >
> > I suppose the same effect could be achieved with a horizontal rule to
> > separate the section and/or maybe a change of font size or style.  ...but
> > I
> > think I'd like a box better, even if it just had a white background..
> >
> > Wish I was at my desk to help out. Instead I'm in a car in rural Michigan
> > and doing as much as I can on my smartphone. Isn't technology wonderful?
> > ;-)
> >
> > Everything is lookin' good! I'm impressed with how much work is being
> > done.
> >
> > Rob
> Thanks Rob:
>
> OK, here are two examples. We just need some last critique(s) on these and
> then I'll finish up the ES and DE to match these two formats if we all
> agree.
>
> I think that we should also run these through the Design team to make sure
> that we are within the branding guidelines. I think we are.
>
> If any of the design team members are reading this, my apologies for
> getting this to you so late but we are all trying as best we can.
>
> Last time to critique and to suggest. Please do not suggest major changes
> unless they are really required. Drew needs time to print these off. I
> believe Thursday his time is the absolute deadline.
>
> Cheers
>
> Marc
>
> [1]
> http://www.parentreprise.com/images/LibreOffice/Libo-challenge-enBox.odt
> [2]
> http://www.parentreprise.com/images/LibreOffice/Libo-challenge-enGrayBox.odt
>
>
>
>
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