[us-marketing] Re: Press Release

Le 2010-12-29 12:23, Italo Vignoli a écrit :
> On 12/29/2010 05:08 PM, James Walker wrote:
>
> > Maybe I am just having one of them days, but it is answers like this that
> > make me that way. TDF was brought online 3 months ago, and I know as soon
> > as it was announced I was here, and so was Marc. So there is really no
> > way
> > there could be anyway to be affilitated with TDF longer than that.
>
> The private list for marketing has the objective of hiding some
> discussions from the eyes of the competition (Oracle and Microsoft) and
> is going to be opened very soon to contributors. This is different from
> what you have mentioned in your previous message (and I agree with you
> on the fact that we should be more open but sometimes is difficult to
> get it right from day one and we must improve quickly).
>
> Marketing strategies and press releases will be always discussed in a
> private list, because we have lurkers from Oracle and Microsoft in our
> public lists, and I would really like to make their life harder when it
> comes to competing with TDF. Microsoft considers OOo like any other
> competitor, and will soon put LibreOffice on the same ground.

Thanks for the information Italo. Let's not forget that one of the 
objectives of the LibO SC was to penetrate the US market. To do so, you 
will need a member of the US list. Strategies that you have used on the 
European market may not work as well on the American market. Having a 
native American representative on-board would most likely help in given 
more focus to your marketing initiatives in the US. BTW ... this would 
exclude me as an American representative. I would be interested in 
marketing strategic planning more on a global scale (admittedly, I would 
also be interested in the Canadian and US market also).

It then makes sense at this point, with very few days left before the 
appearance of the LibO suite, and with many people brandishing the date 
of the 10th of January being the release date (quite frankly, I don't 
know where this information is coming from), that, a small group working 
on the marketing strategy is necessary.

Looking forward to the release date.

Cheers

Marc


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