Re: [us-marketing] Press Release

On 12/25/2010 02:57 PM, Italo Vignoli wrote:
> On 12/25/2010 10:06 PM, Jeff Chimene wrote:
>
> > To be clear, you see my volunteer work more as technology evangelism
> > than strictly marketing?
>
> Absolutely not, apart from the fact that evangelism is a key part of
> marketing. Unfortunately, we cannot make the editing process of press
> releases as transparent as we would like, and at the moment there is a
> private mailing list for this task, but the participation to this list
> is open to community members that make significant contributions. In the
> US, we need more people to support our PR efforts, so you are welcome to
> the group.

Well, that's why I'm here!

I certainly don't mind evangelism, I'm just trying to determine the
boundaries (bu I think you already knew that).

I've been contemplating the driving arguments for libO in a target
audience. My ideal user:
        o works in the public space
        o wondering if this whole "cloud thing" is worth investigating, but are
wary of  abandoning existing dedicated desktop software.
        o wants to get off the upgrade treadmill
        o wants to shift expenses from licensing
        o wants to use open data formats, esp. with respect to archiving
structured data
        o might resonate with the freedom that accompanies source code availability
        o rely on tech specialists to recommend/install/support software on
their behalf

So, I'm contemplating a press release that would attract the attention
of this ideal user.

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