Re: [libreoffice-marketing] The Edition Matter

Hi Telesto,

        Thanks for engaging and sparking discussion here. There is much that is
interesting but this:

On 24/10/2020 09:49, Telesto wrote:
> And I assume there are some difference between CIB <-> Collabora (except
> the name), but I'm surely not knowing what that should be. I mean it, I really
> don't know! Between LibreOffice and Powered Editions I can get it.
> But even that - LibreOffice by partners being more mature (or older)
> editions - not that obvious.
> Is CIB better compared to Collabora? Or visa versa? Is there no
> difference, but why two versions? I'm still confused here> As a user I would think, did I buy the 
> right one. [Looking at it regular
> user perspective; as they Editions being sold in app stores to general
> public too]

        is a brilliant description of the fundamental problems of sub-brand
differentiation. If there is a shared commodity enterprise brand:

        LibreOffice Enterprise powered by DidYouGetThisFar ?
vs.
        LibreOffice Enterprise powered by EllipsizedAgesAgo

        we create confusion, we don't allow strong vendor brands, and we
inevitably create just another FLOSS commodity: LibreOffice Enterprise
for which the price tends to zero. I think any ingredient brand has to
go in the other direction eg. "Foo Office powered by LibreOffice
technology" So Foo can be known, and differentiate from Baa - that's my
2 cents.

        As for the other comments in the thread about avoiding tags that make
users think something is missing if they're deploying LibreOffice
en-masse outside eg. a personal use setting.

        Surely this is entirely the point.

        TDF's purpose is not per-se to build a valuable product brand.

        The purpose of the proposed tag is moral suasion: to encourage the vast
number of people who use the software without contributing to contribute
either financially or directly themselves. This is not a message aimed
at people who read this list =)

        And of course, anyone competent can drop a file somewhere that changes
the splash / about or whatever if they're annoyed as now.

        At least that was what I thought the idea of the marketing plan is/was.
There are of course other ways of achieving similar goals.

        The tags I've seen sequentially suggested were:

'unsupported' -> 'home' -> 'personal' -> 'community' -> ''

        ATB,

                Michael.

-- 
michael.meeks@collabora.com <><, GM Collabora Productivity
Hangout: mejmeeks@gmail.com, Skype: mmeeks
(M) +44 7795 666 147 - timezone usually UK / Europe

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