Re: [libreoffice-marketing] Facebook Ad: the return

Hello everyone,

Le Mon, 01 Apr 2013 21:47:37 +0200,
Cor Nouws <oolst@nouenoff.nl> a écrit :

> Hi Charles,
>
> Charles-H. Schulz wrote (24-03-13 18:05)
>
> > I'd like to revisit the Facebook Ad project, and I'd like some
> > feedback on the approach.
> > Let me summarize how a Facebook Ad seems to work:
> >        * you base yourself on a Page (Product Page, Fan Page, etc.)
> > and the ad will bring people who click on it on the page (This is
> >          not an online Ad leading you to www.libreoffice.org ! )
> >        * you set a maximum daily amount you want to spend: I
> > suggest 30$ for about one month, and then let's see where that
> > takes us. I understand Facebook provides metrics, but if anyone
> > knows more about this, please feel free to share/help.
> >        * you target an abstract population of Facebook users that
> > has specific interests listed: we could go for the Computer/Software
> >          category, but perhaps there are better ideas around.
>
> Since it's a test, I have no special preference right now.
> What categories are possible?

I don't have the precise list here (more info can be found on this
Facebook PDF:
http://fbrep.com//collateral/Ads_Manager_Guide_with_Action_Measurement.pdf
) but they offer the standard categories based on "Interests": Music,
Education, Computers & Software Programming, Food, Outdoors, Home
Improvement, etc. 

As it was suggested earlier here I'd like to go for the Education
category.

best,

-- 
Charles-H. Schulz 
Co-founder & Director, The Document Foundation,
Zimmerstr. 69, 10117 Berlin, Germany
Rechtsfähige Stiftung des bürgerlichen Rechts
Legal details: http://www.documentfoundation.org/imprint
Mobile Number: +33 (0)6 98 65 54 24.

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