[libreoffice-marketing] Re: Facebook Ad: the return

Hi Charles,

Le 24/03/13 01:05 PM, Charles-H. Schulz a écrit :
> Hello,
>
> I'd like to revisit the Facebook Ad project, and I'd like some feedback
> on the approach.
> Let me summarize how a Facebook Ad seems to work:
>        * you base yourself on a Page (Product Page, Fan Page, etc.) and
>          the ad will bring people who click on it on the page (This is
>          not an online Ad leading you to www.libreoffice.org ! )
>        * you set a maximum daily amount you want to spend: I suggest 30$
>          for about one month, and then let's see where that takes us. I
>          understand Facebook provides metrics, but if anyone knows more
>          about this, please feel free to share/help.
>        * you target an abstract population of Facebook users that has
>          specific interests listed: we could go for the Computer/Software
>          category, but perhaps there are better ideas around.
>        * Finally the goal of this: While we of course love to have more
>          people coming to our LibreOffice Page, the point is twofold:
>          have more people download LibreOffice, and attract new
>          contributors. The way Facebook ads works is not by pushing a
>          banner or a sponsored link but  to insert their ads on the sides
>          of the Facebook interface to a certain number of people leading
>          them to our LibreOffice page, and from there on to us.

> Feedback welcome, but please, if you are against Facebook, which I can
> totally understand, do abstain: Facebook has about 1 billion profile and
> we want to reach out to people.
>
> Thanks!

Are you still going through with this? If yes, then, re: targetted 
groups, I am not sure going for the Computer/Software category will 
yield many positives, I would suggest we rather focus on user groups, 
IMO, we should try groups in the domain of education where we are likely 
to get more interest.

Devs and coders are usually covered with our participation at 
conferences, meets, hackfests etc. and these are well covered. We are 
not advertising to groups in education at all.

Cheers,

Marc

--
Marc Paré
Marc@MarcPare.com
http://www.parEntreprise.com
parEntreprise.com Supports OpenDocument Formats (ODF)
parEntreprise.com Supports http://www.LibreOffice.org


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