Re: [libreoffice-marketing] Facebook Ad: the return

Hi Charles,

Charles-H. Schulz wrote (24-03-13 18:05)

> I'd like to revisit the Facebook Ad project, and I'd like some feedback
> on the approach.
> Let me summarize how a Facebook Ad seems to work:
>        * you base yourself on a Page (Product Page, Fan Page, etc.) and
>          the ad will bring people who click on it on the page (This is
>          not an online Ad leading you to www.libreoffice.org ! )
>        * you set a maximum daily amount you want to spend: I suggest 30$
>          for about one month, and then let's see where that takes us. I
>          understand Facebook provides metrics, but if anyone knows more
>          about this, please feel free to share/help.
>        * you target an abstract population of Facebook users that has
>          specific interests listed: we could go for the Computer/Software
>          category, but perhaps there are better ideas around.

Since it's a test, I have no special preference right now.
What categories are possible?

>        * Finally the goal of this: While we of course love to have more
>          people coming to our LibreOffice Page, the point is twofold:
>          have more people download LibreOffice, and attract new
>          contributors. The way Facebook ads works is not by pushing a
>          banner or a sponsored link but  to insert their ads on the sides
>          of the Facebook interface to a certain number of people leading
>          them to our LibreOffice page, and from there on to us.
> Feedback welcome, but please, if you are against Facebook, which I can
> totally understand, do abstain: Facebook has about 1 billion profile and
> we want to reach out to people.

I think it's good to start a test. But make sure that it's done in a way 
that a result (more visits, downloads, ...) can be somehow measured.

Cheers,
Cor

--
 - Cor
 - http://nl.libreoffice.org
 - www.librelex.org


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