[libreoffice-marketing] Official Mascot

I can recommend cuteoverload as a place to find potential mascots ;-)

Monkey:
http://cuteoverload.files.wordpress.com/2013/02/7976982570_55bb0e3cf1_b.jpg

Bug:
http://cuteoverload.files.wordpress.com/2013/02/8473765547_dda691f78e_b.jpg

Regards,

-Keith

On Wed, Feb 27, 2013 at 6:56 AM, Italo Vignoli <italo.vignoli@gmail.com>
wrote:
> Il 27/02/2013 15:19, Marc Paré ha scritto:
>
> > I agree with Charles that talking of adopting a mascot for the
> > LibreOffice brand is still way too early.
>
>
> We are just starting to get the brand recognition that we deserve,
although
> the path to a complete and independent brand recognition is still quite a
> long one.
>
> Our awareness is still low, especially in some market sectors and some
> geographies, although we have done quite well, if we think about the
> position we have been starting from in 2010.
>
> It took us more than two years to get the first articles where our brand
> name was not associated with OOo (and an awful lot of positioning, agenda
> setting and framing efforts on my side, although I understand that most of
> the people are not aware of the technicalities involved in this brand
> awareness effort).
>
> We must therefore concentrate on the LibreOffice brand for the foreseeable
> future (my best guesstimate: summer of 2014), which means that we might be
> ready for the launch of a mascot at the conference in 2014.
>
> --
> Italo Vignoli - italo.vignoli@gmail.com
> mob +39.348.5653829 - VoIP 5316436@messagenet.it
> skype italovignoli - gtalk italo.vignoli@gmail.com
>
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