Re: [libreoffice-marketing] Re: Official Mascot

Il 27/02/2013 15:19, Marc Paré ha scritto:

> I agree with Charles that talking of adopting a mascot for the
> LibreOffice brand is still way too early.

We are just starting to get the brand recognition that we deserve, 
although the path to a complete and independent brand recognition is 
still quite a long one.

Our awareness is still low, especially in some market sectors and some 
geographies, although we have done quite well, if we think about the 
position we have been starting from in 2010.

It took us more than two years to get the first articles where our brand 
name was not associated with OOo (and an awful lot of positioning, 
agenda setting and framing efforts on my side, although I understand 
that most of the people are not aware of the technicalities involved in 
this brand awareness effort).

We must therefore concentrate on the LibreOffice brand for the 
foreseeable future (my best guesstimate: summer of 2014), which means 
that we might be ready for the launch of a mascot at the conference in 2014.

--
Italo Vignoli - italo.vignoli@gmail.com
mob +39.348.5653829 - VoIP 5316436@messagenet.it
skype italovignoli - gtalk italo.vignoli@gmail.com

--
Unsubscribe instructions: E-mail to marketing+help@global.libreoffice.org
Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/
Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette
List archive: http://listarchives.libreoffice.org/global/marketing/
All messages sent to this list will be publicly archived and cannot be deleted