Re: Re: [libreoffice-marketing] Messaging for the 4.0

Hi,

We're now past the 5 pm deadline (CET), so the core messaging for the
landing page will be pretty much what's written here:
https://wiki.documentfoundation.org/Marketing/40Messaging

That is: 

      * Collaborate with others (Integration with CMS and online
        documents storage (CMIS))
      * Hassle-free documents exchange (better OOXML filters)
      * VISIO and Publisher documents? We have these covered!
      * Faster, more powerful (startup speed & documents size
        improvements)
      * New and powerful UI layouts: Theme your office suite the way you
        like, design new exciting extensions!
      * Right to Left Languages are first-class citizens now
      * Are you a keynote master? We have something for your Android
        smartphone...

Best,

Charles.


Le dimanche 27 janvier 2013 à 15:28 +0100, Charles-H. Schulz a écrit :
> Folks,
>
> One thing: we are focusing on the features at this stage, not the slogan.
>
> Thanks,
>
> Charles.
>
>
> Immanuel Giulea <giulea.immanuel@gmail.com> a écrit :
>
> > I was going to use *Libre* but hesitated so to not repeat the same word
> > twice in the slogan.
> > Free was used in the sense of free speech, not free beer.
> >
> >
> > ------------------------------------------------------------------------
> > M. / Mr. Immanuel Giulea, BComm
> > Brossard, QC
> > 514-577-2669
> >
> >
> > On Sun, Jan 27, 2013 at 8:50 AM, Daniel A. Rodriguez <
> > daniel.armando.rodriguez@gmail.com> wrote:
> >
> > > > > ---------- Forwarded message ----------
> > > > > From: "Dave Johnson" <davefilms.us@gmail.com>
> > > > > Date: Jan 26, 2013 7:58 PM
> > > > > Subject: Re: [libreoffice-marketing] Messaging for the 4.0
> > > > > To: "Charles-H. Schulz" <charles.schulz@documentfoundation.org>
> > > > >
> > > > > I have stated a slogan some time ago... "Libreoffice. Tools for
> > real
> > > > > life"..
> > > > > On Jan 26, 2013 11:18 AM, "Charles-H. Schulz" <
> > > > > charles.schulz@documentfoundation.org> wrote:
> > > > >
> > > > > > Hello,
> > > > > >
> > > > > > As discussed during our various calls we have three layers of
> > > messaging
> > > > > > (aside nice graphical elements):
> > > > > > *  the PR itself, announcing the release
> > > > > > *  the features page, directly based on the release notes on
> > the wiki
> > > > > > *  between 5 to 10 meta-features to be used as main elements
> > for
> > > anyone
> > > > > >   checking out what the 4.0 is about. Basically these "meta -
> > > features"
> > > > > >   are pretty much the coolest features we have picked out of
> > the
> > > > > >   release, and turn them not into specific and well described
> > > features,
> > > > > >   but rather solutions or ideas. We (a small group of active
> > > marketing
> > > > > >   team members) opened a wiki page, gathered what we thought
> > were the
> > > > > >   top features (and before you ask, this IS subjective) and
> > turn them
> > > > > >   into specific phrases, ideas, soundbites for the release.
> > > > > >
> > > > > > You can see the result there:
> > > > > > https://wiki.documentfoundation.org/Marketing/40Messaging
> > > > > > (aka Top Features) and we would like your input. Don't write
> > ten more
> > > > > > features or ten different features, just tell us if you feel
> > there's
> > > > > > something missing, or something sounds bad, or that we must
> > have a
> > > hole
> > > > > > in our heads for not having picked this or that feature.
> > > > > >
> > > > > > Once this is done, we're shipping this as "prime content" to
> > the
> > > > > > website team, and it will go to the 4.0 landing page. The
> > deadline is
> > > > > > Monday 5 pm CET.
> > >
> > > 2013/1/27 Immanuel Giulea <giulea.immanuel@gmail.com>
> > > > +1  to "Libreoffice. Tools for real life"..
> > > >
> > > > But I would change it to "Libreoffice. *Free *tools for real
> > life"..
> > > As the term free can have ambiguous meanings what about using 'Libre'
> > > instead
> > > "LibreOffice. *Libre* tools for real life"
> > >
> > > "The only significant difference is use of the word "libre" instead
> > of
> > > "free" to distinguish the latter from the other meaning of "free" in
> > > English: gratis or free of charge." http://freedomdefined.org/Libre
> >
> > -- 
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> > Problems?
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> > deleted
>
> -- 
> Envoyé de mon téléphone avec Kaiten Mail. Excusez la brièveté.


-- 
Charles-H. Schulz
Co-Founder & Director, The Document Foundation,
Zimmerstr. 69, 10117 Berlin, Germany
Rechtsfähige Stiftung des bürgerlichen Rechts
Legal details: http://www.documentfoundation.org/imprint




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