Re: Re: [libreoffice-marketing] Messaging for the 4.0

Folks,

One thing: we are focusing on the features at this stage, not the slogan.

Thanks,

Charles.


Immanuel Giulea <giulea.immanuel@gmail.com> a écrit :

> I was going to use *Libre* but hesitated so to not repeat the same word
> twice in the slogan.
> Free was used in the sense of free speech, not free beer.
>
>
> ------------------------------------------------------------------------
> M. / Mr. Immanuel Giulea, BComm
> Brossard, QC
> 514-577-2669
>
>
> On Sun, Jan 27, 2013 at 8:50 AM, Daniel A. Rodriguez <
> daniel.armando.rodriguez@gmail.com> wrote:
>
> > > > ---------- Forwarded message ----------
> > > > From: "Dave Johnson" <davefilms.us@gmail.com>
> > > > Date: Jan 26, 2013 7:58 PM
> > > > Subject: Re: [libreoffice-marketing] Messaging for the 4.0
> > > > To: "Charles-H. Schulz" <charles.schulz@documentfoundation.org>
> > > >
> > > > I have stated a slogan some time ago... "Libreoffice. Tools for
> real
> > > > life"..
> > > > On Jan 26, 2013 11:18 AM, "Charles-H. Schulz" <
> > > > charles.schulz@documentfoundation.org> wrote:
> > > >
> > > > > Hello,
> > > > >
> > > > > As discussed during our various calls we have three layers of
> > messaging
> > > > > (aside nice graphical elements):
> > > > > *  the PR itself, announcing the release
> > > > > *  the features page, directly based on the release notes on
> the wiki
> > > > > *  between 5 to 10 meta-features to be used as main elements
> for
> > anyone
> > > > >   checking out what the 4.0 is about. Basically these "meta -
> > features"
> > > > >   are pretty much the coolest features we have picked out of
> the
> > > > >   release, and turn them not into specific and well described
> > features,
> > > > >   but rather solutions or ideas. We (a small group of active
> > marketing
> > > > >   team members) opened a wiki page, gathered what we thought
> were the
> > > > >   top features (and before you ask, this IS subjective) and
> turn them
> > > > >   into specific phrases, ideas, soundbites for the release.
> > > > >
> > > > > You can see the result there:
> > > > > https://wiki.documentfoundation.org/Marketing/40Messaging
> > > > > (aka Top Features) and we would like your input. Don't write
> ten more
> > > > > features or ten different features, just tell us if you feel
> there's
> > > > > something missing, or something sounds bad, or that we must
> have a
> > hole
> > > > > in our heads for not having picked this or that feature.
> > > > >
> > > > > Once this is done, we're shipping this as "prime content" to
> the
> > > > > website team, and it will go to the 4.0 landing page. The
> deadline is
> > > > > Monday 5 pm CET.
> >
> > 2013/1/27 Immanuel Giulea <giulea.immanuel@gmail.com>
> > > +1  to "Libreoffice. Tools for real life"..
> > >
> > > But I would change it to "Libreoffice. *Free *tools for real
> life"..
> > As the term free can have ambiguous meanings what about using 'Libre'
> > instead
> > "LibreOffice. *Libre* tools for real life"
> >
> > "The only significant difference is use of the word "libre" instead
> of
> > "free" to distinguish the latter from the other meaning of "free" in
> > English: gratis or free of charge." http://freedomdefined.org/Libre
>
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