[libreoffice-marketing] Re: Strategy was: Out of town till late next Tuesday

Hi KJ,

Thanks! Really nice of you to do this!

Le 2012-12-18 11:40, klaus-jürgen weghorn ol a écrit :
> Hi all,
>
>
> As a first personal concept for 4.0 I made a new line of
> buttons/documentation covers:
>
> http://wiki.documentfoundation.org/User:K-j/Drafts/Concept-GIn#Concept_.22Get_involved.21.22
>
>
> Maybe this can be part of the strategy and for marketing for 4.0.
>
> The first "official" banner was used for the Test Marathon 4.0:
>
> http://wiki.documentfoundation.org/QA/Test_Marathon_LibreOffice_4.0
>
> We can put this slogan to LibreOffice 4.0 (Start Center, About, etc.),
> so "Get involved!" will be part of LibO 4.0. I want to make some
> proposals for this, but lack of time bar me from doing it. Maybe next
> weekend if there is some interest.

===========

"Get Involved" banners: nice! I think this would nicely fit on our 
webpages as you suggest. I love the colors.

===========

T-Shirts: Not sure about the T-shirts. I don't think our iconic "page" 
is well-known enough yet. It should be accompanied with the TDF/Logo 
maybe on the back of the T-shirt. People would not immediately know the 
significance of the LO page icon ... at least not yet.

===========

Covers: We should consult with the docs people (Jean - lead). The use of 
colors and fonts have a lot to do about readability. I am not sure about 
just the "Get Involved!". Would it be better to add a 
"http://www.LibreOffice.org"; sub-line? Or would that make the banner too 
"busy"? Putting a "Get Involved" banner with no discernible way of a 
reader to find the place to "Get Involved" may defeat the purpose of the 
message.

Actually, now that I look at it, would there be a way of creating a LO 
page icon with a faded-out QR as the background? I wonder how that would 
look? Then, perhaps, a website sub-line would not be necessary. I wonder 
how much of a faded QR we could apply before it became unusable.

===========

IMO, when we (marketing team) work on the branding of LO in marketing 
materials, our first objectives should be to heighten brand recognition 
of both the TDF/LO logo and the LO page icon. These are assets that can 
easily be included in all of marketing materials.

Once both of these are well established, in particular the LO page logo, 
then we could use them on their own as they would then be clearly 
recognizable by the general public.

Cheers,

Marc


--
Marc Paré
Marc@MarcPare.com
http://www.parEntreprise.com
parEntreprise.com Supports OpenDocument Formats (ODF)
parEntreprise.com Supports http://www.LibreOffice.org


--
Unsubscribe instructions: E-mail to marketing+help@global.libreoffice.org
Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/
Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette
List archive: http://listarchives.libreoffice.org/global/marketing/
All messages sent to this list will be publicly archived and cannot be deleted