Re: [libreoffice-marketing] Re: Out of town till late next Tuesday

Le mardi 18 décembre 2012 à 07:26 -0500, Marc Paré a écrit :
> Hi Charles,
>
> Le 2012-12-18 06:27, Charles-H. Schulz a écrit :
> > Hello Marc,
> >
> > Le dimanche 16 décembre 2012 à 06:43 -0500, Marc Paré a écrit :
> > > Le 2012-12-06 00:16, Marc Paré a écrit :
> > > > Just letting the list know that I will be away out of town till next
> > > > Tuesday with limited internet access. My mother has moved to a
> > > > retirement village, and I am helping with her electronics setup.
> > > >
> > > > I may be able to read my mail once her gear is set up and if she will
> > > > let me use her computer! [*smile*]
> > > >
> > > > Have a great weekend.
> > > >
> > > > Marc
> > >
> > > I am back from an unplanned extended trip where there was no access to
> > > the internet. It will take me a day or two to wade through all of the
> > > hundreds of emails I missed (as well as Christmas spam -- nasty).
> > >
> > > My apologies for missing the marketing meeting.
> >
> >
> > No worries. It's good to see you're back and yes, you already did a lot
> > of work on the website :)
> >
> > You asked for some minutes of the Marketing Strategy Workshop in Berlin,
> > I repost them here, as I had asked for feedback on these a few months
> > ago:
> > http://standardsandfreedom.net/index.php/2012/10/21/marketing-workshop-2012/
> >
> > Best,
> > Charles.
>
> Thanks for the link. Yes, now I do remember reading it.
>
> Am I correct when I say that the resulting decision is that we are now 
> to "market" NOT the LibreOffice Office Suite, but rather our community 
> project first which has a product to offer our members and anyone else 
> interested?
>
> Is this the new line of thinking we are to adopt?

Yes, that's the general idea; that's the strategy. Tactics do include
product pages of course but no classical SWOTs and segmentation
analysis. So yes, the new line of thinking is not about the product but
about the community, and how, process wise, the marketing team should
act as an information broker inside the project and outside it.

Best,
Charles.




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