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A bit late to this thread, but I have a question:

What would be accomplished by a Facebook ad campaign?  How would that
help the financing or development goals of the project?

The empirical analysis of Facebook advertising is not good.  When
large entities with large budgets and quants to crunch the numbers
start pulling back, you had better re-think your course of action if
something is a good idea.

For example:
Facebook: The Best Show In Town

On Tuesday, the big bomb hit when GM announced it was cancelling $10
million in Facebook ads. According the The Wall Street Journal...

"General Motors Co. plans to stop advertising on Facebook after the
auto maker's executives determined their paid ads had little impact on
consumers' car purchases... (GM) will continue to expand its use of
marketing through Facebook's pages, in which marketers can display
content at no cost..."

Might Facebook be a good medium for LO advertising?  Perhaps, but I'd
doubt it.  The only time I click on a FB ad is by accident.

I had a small success earlier this year writing a small blurb for a
trade publication (the American Medical Writers' Association) about
LO.  It might be a good idea to get articles about the benefits of LO,
or case studies about organizations that moved over to LO, published
in relevant communities.  I would much rather see developers or the
full time members of the organization use the funds, rather than some

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