I have found a new article which coul be useful:
http://refugeeks.com/RefuGeeks/2012/07/why-pay-for-microsoft-office/
other ideas may be eventually targeting students (who could be attracted
by the saving money) and schools (eg primary schools, copying the idea of
microsoft, eg by sending a cd with a presentation letter or simply a
printed brochure or poster).
________________________________
From: Paolo Debortoli <paolo_debortoli@yahoo.com>
To: "marketing@global.libreoffice.org" <marketing@global.libreoffice.org>
Sent: Monday, November 26, 2012 11:03 PM
Subject: Re: [libreoffice-marketing] Ad on Facebook?
internet if full of articles and comments about libreoffice which can be
used in advertising, i don't know wether it should be more about
functionality, costs, microfoft comparison or what...
http://news.cnet.com/8301-13845_3-57364785-58/a-free-microsoft-office-alternative-thats-actually-good/
http://www.squidoo.com/Openoffice-org
http://www.technohunk.com/2012/09/libreoffice-and-microsoft-office/
https://news.ycombinator.com/item?id=3628542
http://blog.worldlabel.com/2012/seven-reasons-for-choosing-libreoffice-over-microsoft-office.html
http://www.zdnet.com/blog/open-source/apache-openoffice-3-4-makes-official-debut-libreoffice-makes-its-case/10915
http://www.novell.com/products/libreoffice/
may be advertising via banners in software's and magazines' websites
could also be an idea.
________________________________
From: Paolo Debortoli <paolo_debortoli@yahoo.com>
To: "marketing@global.libreoffice.org" <marketing@global.libreoffice.org>
Sent: Monday, November 26, 2012 9:00 PM
Subject: Re: [libreoffice-marketing] Ad on Facebook?
LO 4.0 marketing plan ok, but maybe advertising on facebook may be too
general (not everyone on fb is looking for an office productivity suite).
advertising on specialized magazines or websites by reporting our success
e.g. in the french government or with some technical detail (such as the
portable version or the european low about open data format in the public
administrations) could be more productive.
________________________________
From: Danishka Navin <danishka@gmail.com>
To: Charles-H. Schulz <charles.schulz@documentfoundation.org>
Cc: "marketing@global.libreoffice.org" <marketing@global.libreoffice.org>
Sent: Monday, November 26, 2012 12:13 PM
Subject: Re: [libreoffice-marketing] Ad on Facebook?
On Mon, Nov 26, 2012 at 4:36 PM, Charles-H. Schulz <
charles.schulz@documentfoundation.org> wrote:
Hi,
Provided that TDF has the budget, would you guys agree to have a
sponsored link on Facebook?
I think we should discus this under LibreOffice 4.0 marketing plan.
Thanks,
--
Charles-H. Schulz
Co-Founder & Director, The Document Foundation,
Zimmerstr. 69, 10117 Berlin, Germany
Rechtsfähige Stiftung des bürgerlichen Rechts
Legal details: http://www.documentfoundation.org/imprint
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