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I have found a new article which coul be useful:

http://refugeeks.com/RefuGeeks/2012/07/why-pay-for-microsoft-office/


other ideas may be eventually targeting students (who could be attracted by the saving money) and 
schools (eg primary schools, copying the idea of microsoft, eg by sending a cd with a presentation 
letter or simply a printed brochure or poster).



________________________________
 From: Paolo Debortoli <paolo_debortoli@yahoo.com>
To: "marketing@global.libreoffice.org" <marketing@global.libreoffice.org> 
Sent: Monday, November 26, 2012 11:03 PM
Subject: Re: [libreoffice-marketing] Ad on Facebook?
 

internet if full of articles and comments about libreoffice which can be used in advertising,  i 
don't know wether it should be more about functionality, costs, microfoft comparison or what...


http://news.cnet.com/8301-13845_3-57364785-58/a-free-microsoft-office-alternative-thats-actually-good/

http://www.squidoo.com/Openoffice-org

http://www.technohunk.com/2012/09/libreoffice-and-microsoft-office/

https://news.ycombinator.com/item?id=3628542

http://blog.worldlabel.com/2012/seven-reasons-for-choosing-libreoffice-over-microsoft-office.html

http://www.zdnet.com/blog/open-source/apache-openoffice-3-4-makes-official-debut-libreoffice-makes-its-case/10915

http://www.novell.com/products/libreoffice/

may be advertising via banners in software's and magazines' websites   could also be an idea.



________________________________
 From: Paolo Debortoli <paolo_debortoli@yahoo.com>
To: "marketing@global.libreoffice.org" <marketing@global.libreoffice.org> 
Sent: Monday, November 26, 2012 9:00 PM
Subject: Re: [libreoffice-marketing] Ad on Facebook?
 
LO 4.0 marketing plan ok, but maybe advertising on facebook may be too general (not everyone on fb 
is looking for an office productivity suite).  advertising on specialized magazines or websites by 
reporting our success e.g. in the french government or with some technical detail (such as the 
portable version or the european low about open data format in the public administrations) could be 
more productive.



________________________________
From: Danishka Navin <danishka@gmail.com>
To: Charles-H. Schulz <charles.schulz@documentfoundation.org> 
Cc: "marketing@global.libreoffice.org" <marketing@global.libreoffice.org> 
Sent: Monday, November 26, 2012 12:13 PM
Subject: Re: [libreoffice-marketing] Ad on Facebook?

On Mon, Nov 26, 2012 at 4:36 PM, Charles-H. Schulz <
charles.schulz@documentfoundation.org> wrote:

Hi,

Provided that TDF has the budget, would you guys agree to have a
sponsored link on Facebook?


I think we should discus this under LibreOffice 4.0 marketing plan.


Thanks,
--
Charles-H. Schulz
Co-Founder & Director, The Document Foundation,
Zimmerstr. 69, 10117 Berlin, Germany
Rechtsfähige Stiftung des bürgerlichen Rechts
Legal details: http://www.documentfoundation.org/imprint




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-- 
Danishka Navin
http://danishkanavin.blogspot.com
http://twitter.com/danishkanavin
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