Re: [libreoffice-marketing] Commence of the TDF store

2011/9/4 David Emmerich Jourdain <jourdain@documentfoundation.org>

> Hi all,

Hi.


> 2011/9/4 Paulo de Souza Lima <paulo.s.lima@varekai.org>
>
> > 2011/9/4 webmaster for Kracked Press Productions <
> > webmaster@krackedpress.com
> > >
>
> The Firefox Example is consistent, and fits in a similar way in our case.
> Much of the product recognition, the prestige and also the maintenance and
> continuity, is due to the trademark protection.

As long as I know, Firefox has not two brands (one for the community and
other for "official" stuff). If you're talking about the LibreOffice brand
with the TDF subline, I agree with you.


> Therefore, regardless of the users are doing with the software and how much
> they likes and approves the work done from TDF to improve the LibreOffice,
> the brand has to be managed by TDF, exactly the way that being done.

Yes, I know that. But you have to agree there's a lot of people concerned
about what they can or cannot do with the marks. I think it's somehow clear
in the mark policies, but the issue about profit.


> And Paulo, I ask you to understand my observations, just under the TM
> Policy
> of the TDF and LibreOffice.

Of course.


> The TDF is here to garantee the continuity of a project that helps a lot
> the
> society, even with no return or recognition.

I didn't get your point here. Do you think I'm saying anything in disagree
with that?


> I ask you to forgive me frankly, but sometimes I see the vision of free
> software in Brazil is deeply politicized, what often makes it impossible
> for
> serious professionals have their work respected.

Here I disagree with you. Politics is present in every instance of human
lives. Why should be different in FLOSS? Furusho can tell us a lot about it.
=)


> You, working with free software in Brazil, knows that FOSS is "stuff of
> leftist, communist" for a large proportion of the Brazilian society, and
> this vision is not correct. This view, sometimes prevents our work be
> correctly considered. I'm sure you've tried to explain to your peers about
> free software, and many don't hear you, thinking that "this is stuff of
> communist". FOSS is a "stuff" of specialist, for the society. Therefore,
> freedom is a factor to be considered. Therefore we use the GPL's, for the
> code.

Despite of that, FLOSS is present in all of the bigger companies in Brazil
and in the most of the middle ones. There are 100,000 unfilled IT positions
in Brazilian job market, and it is expected to be 600,000 by 2014. And most
of them require some kind of knowledge of FLOSS. So, the view that FLOSS has
something to do with "communism" or so, is not true. Maybe this perception
came from the fact that the government is held by Dilma Rousseff, from the
Workers Party (PT) and the major proprietary software players are asking for
help in neoliberal parties, like PSDB or DEM. But that has nothing to do
with our discussion here...


> So, some protections for the continuity of the project has to be taken, and
> these safeguards have to be conducted by the TDF. After all, that's the TDF
> for.

Yes, I do agree with that, in the case of the TDF subline logo.


> And by the way, I also understand that the issue here's not 'cause of
> shirts. Because they may be sold, even with no return to the LibreOffice
> and, IMHO, I don't see clearly what the shirts will truly help TDF, but
> maybe will make some of our users happy, I think.

Well, my college degree is in business administration. I was working on
marketing in part of my professional life. I can tell you that even when
someone who don't know what LibreOffice or TDF are, is using something with
LibreOffice mark, he/she is helping to promote LibreOffice/TDF. But people
use things they can identify themselves with. And spreading the mark outside
the FLOSS community should be one of our goals.


> Best regards,
>
> David
Cheers

-- 
Paulo de Souza Lima
Técnico em Eletrônica e Administrador
http://www.pasl.net.br
http://almalivre.wordpress.com
Curitiba - PR
Linux User #432358
Ubuntu User #28729

"Para que as pessoas conquistem a paz em suas relações, a paz espiritual e a
paz entre os povos, é preciso que antes se ganhe a batalha interna das
virtudes sobre os defeitos" - Talal Husseini - Filósofo Acropolitano

"For people to achieve peace in their relationships, spiritual peace and the
peace among people, it's necessary, earlier, to win the internal battle
between virtues and defects" - Talal Husseini - Acropolitan Philosopher

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