Re: Fwd: [libreoffice-marketing] BrOffice product and community will be called LibreOffice

On 4/24/11 2:31 AM, Riemer Thalen wrote:

> To achieve this, the developers and policy makers need to look outside the
> community. Test users and focus groups of dedicated users can name new
> functions that are "nice to have". IMHO, now it is more important to give
> priority to the missing features that average non-committed users "need to
> have". To identify those features, you'll need to ask former users. That was
> the initianal point I tried to make. It turns out the opinion leaders in the
> community do not agree with me. So be it.
Former users, or people who decide to switch back from OOo/LO to MS 
Office, are a very small group, and each one of them has a different 
reason. Office suites share over 90% of their features, and so it is 
very difficult to identify "missing" ones.
Most people use not more than 5% of features, and power users get to 
20%. A tiny minority goes beyond this threshold. Deciding on features 
because we assume that people base their decision on features is wrong 
or misleading.
Switching from MS Office to OOo/LO usually happens because of the price. 
In the majority of cases, users continue to use both suites for quite a 
long time, until they decide for one. Many people continue to use both 
forever, maybe one in the office and the other at home.
Companies switch from MS Office to OOo/LO because of the better TCO, and 
the very few that switch back (their names are on MS web site, and MS 
has even made a YouTube video out of them) decide to do so because they 
made a wrong assumption and prolly overlooked factors like the internal 
workflow.
Even the Microsoft video does not use features as the main reason to 
switch back to MS Office, just because the main reasons is not based on 
features.
Software adoption is based on features for programs focused on a 
specific task, and even in this case there are exceptions: FreeHand 
(Macromedia) and Illustrator (Adobe) have fighted for years in several 
markets in order to overtake each other, but for weird reasons (as they 
have both made extensive research to discover that often the choice was 
because: "I like it more") they have never been able to achieve their 
objective.
Italy was a FreeHand market, and adding FreeHand features to Illustrator 
never worked. France was an Illustrator market, and adding Illustrator 
features to FreeHand never worked. Graphic designers were just sticking 
with their original choice.
Anyway, today office suites share 95% of the same feature set. The 
situation was different in the past, and at that time Sun did several 
efforts to know the missing features (this led to OOo 2.0, which was a 
feature release). It was back in 2004, but since 2007 OOo has steadily 
increased its market share exactly because the feature problem was solved.
Just a few points to end the message:

1. MS has a yearly global turnover of 60 billion dollars. The Office 
Products Division has a yearly global turnover of 25 billion dollars 
(not quarterly) which is flat or slightly decreasing (if I remember 
well, it used to be 28 or 30 in the recent past).
2. Inside a community, no one is an opinion leader. Each one makes his 
contribution based on his competences, and this makes some people more 
visible than others, but this is just a matter of life. A community is 
based on teamwork, and each tiny bit of work is very important.
3. "The journey is the reward" (Steve Jobs, in a completely different 
environment, but for a similar objective). Communities move slowly, and 
results come in slowly. Our community is very mature, because over the 
past 10 years we have seen happening all it could happen. We are here 
for the long run (the marathon) and not the fiscal quarter.
Best regards, and happy Easter break, Italo

--
Italo Vignoli
italo.vignoli@gmail.com
mobile +39.348.5653829
VoIP +39.02.320621813
skype italovignoli

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