On 4/23/11 6:41 PM, Riemer Thalen wrote:
OK, here is the technical side of the marketing issue.
Hi Riemer, apart from the fact that inside TDF there are already several
people with a decent marketing background, not only in the general
marketplace but specifically in the free software ecosystem, your email
shows little or no knowledge of the BROffice community.
Communities behave in a different - and sometimes weird - way, in
comparison with the commercial marketplace. Also marketing is very
different, and looking at technical manuals - something I would not
suggest before having at least some "hands on" experience - might be
misleading, when you have to deal with free software.
Your enthusiasm is fantastic, but - believe me, as I have been in
marketing of technology products for the last 30 years, and of free
software for the last eight - the community needs a helping hand and not
a marketing lesson (I am teaching marketing and communications at
several Italian universities, and in the past I have been a visiting
professor in a couple of US universities).
I refer also to your previous message about running a survey to ask
about features to people not using LibreOffice. Some past experiences
show that these surveys are of little or no help (and sometimes they
might even be misleading).
Apart from a very small group of people, software users do not have a
clear idea of the development process, and therefore they do not know
what to ask. The same applies to hardware users. Unfortunately, those
who know which features to ask are the so called "power users", i.e.
those who already know and use the product on a regular basis.
In any case, not even Apple - I remember your example - is using user
surveys to determine new features (I have been a consultant to Apple for
nine years, and I know several people they contract for testing
prototypes). Sometimes they use focus groups.
Sorry for the lengthy answer. Best regards, Italo
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