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On Sun, 2011-02-13 at 02:19 +0100, Bernhard Dippold wrote:
Another factor is cost. Does using green paper stock at the printer
to the cost? What do we do about poorly funded marketing teams to
minimize costs?

Green paper is nearly impossible, if we want to stay consistent with
branding colors. You will never get a paper in "our" green tone.
And if you want to have any other color on it, you will have to add a 
white background to every lighter color. 


Just wanted to jump in on this specific point of, using a colored paper.
I would come at it from a slightly different perspective, one that says
this is a very good way to get a common message across in a highly
disbursed environment. In the case of a community that does already span
the globe I would say we count in that definition :)

What I would add to the idea is that this means offering a good set of
basic marketing materials, in black or Grey Scale. In the case of very
small events, which I propose is the major of the events, where often or
most likely, it is a single person handling all the materials and costs,
then saving them every 'penny' is a serious and reasonable concern.

If you then ask, where possible, use a green paper stock. Give guidance
on a selection, but everyone can see the color of the Logo, and people
will usually try to pick the best choice available to them. OK - so
someone in Japan one weekend and another in Denmark the next use
somewhat different Green. I think it still serves the basic branding.

The cost savings is significant. It is also worth the effort from a
presentation POV to actually produce B/W or Grey scale source files,
rather then having the printer driver convert to Grey scale, IMO.

Just my thoughts.



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