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Hi Marc, all,

Marc Paré schrieb:
** Disclaimer - I am a fan of the LibreOffice green **


Colour Branding
We should really talk whether we should have a unified look for
marketing resources or do we leave it up to regional decisions.

I'd like to see a common branding language throughout the different teams. This would not only improve the feeling of belonging together, but help our audience to get the impression of a integrative community.

That is,
do all of our banners, posters, flyers, stickers etc. look the same
worldwide? As an example, if you examine the German team's resources for
the upcoming CeBit2011, you'll see that they are using the green
background on ALL of their resources. However, the US team, we are using
a white background on our LibreOffice pamphlet. Have a look at the
German team's designs (examples on the Conference Kit wiki page).

Thank you very much for this page - it makes it much easier to see what we have already and what we need in future.

Even if I like the LibO Green too, the German design is too green in my eyes - our branding is lighter, a combination of green and grey.

Therefore I prefer the US design.

Do we also want to cultivate a brand based on colour and stick to this

I don't think that color should be the only basis of our brand - even if color is one of the most important areas.

Our brand should be based on the logo, our icons, the colors, the form (right upper corner, triangles ...), shading (inner shading) and so on.

We will come up with some "officially" approved resources, based on the "Initial Branding" by the Design Team.

As this branding had to be done by reduced community involvement due to the time restrictions when TDF/LibreOffice was set up, if will undergo an overhaul during the next months (proposed timeframe: until LibO 3.5).

I don't know about the differences between the future "Community Branding" and the present "Initial Branding" - just be aware, that there might be something new...

Personally, I believe that the LibreOffice "green" would make it
undeniably recognizable everywhere we go. You would have a hard time not
being able to find the LibreOffice "green" poster in a conference hall.
If we are dealing with the various LibO applications then we would use
their particular colours of course.

Referring to the different sub-application colors is much better with a lighter and neutral background - the green background might be problematic here.

Another factor is cost. Does using green paper stock at the printer add
to the cost? What do we do about poorly funded marketing teams to
minimize costs?

Green paper is nearly impossible, if we want to stay consistent with our branding colors. You will never get a paper in "our" green tone. And if you want to have any other color on it, you will have to add a white background to every lighter color.

Looking at the German marketing material: This has probably been printed by a professional print studio allowing to print colors to the edges of the paper and cutting it afterwards. It looks very professional, but might be costly too.

I don't know if this is a solution for all our local marketing teams.

We already discussed an idea of creating a vertical banner by linking standard format sheets of paper (A4 / Letter) with metal rings to each other. We need to be creative to reduce cost...

"LibreOffice Marketing Box"
I bring up again the idea of a "LibreOffice Marketing Box" where this
box could be shipped from one destination to another in a particular
region. The box could contain necessary marketing resources to setup a
normal conference booth/table area. This to minimize initial costs where
funding is low. We could then send out teams more easily to conferences
knowing that the LibreOffice brand resources are used.

Shipping might be costly too (or take too much time), but we might have such boxes for several regions of the world, allowing people to share their marketing material with other teams in their broader local area.

Best regards


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