[libreoffice-marketing] Updated Conference Kit wiki page and thoughts about branding

** Disclaimer - I am a fan of the LibreOffice green **

Resources tagged "(TBA)"
I updated the Conference Kit wiki page[1] with items/examples. I tagged 
resources where there is no English version done as of yet as "(TBA). We 
can remove these tags as we complete these resources.

Colour Branding
We should really talk whether we should have a unified look for 
marketing resources or do we leave it up to regional decisions. That is, 
do all of our banners, posters, flyers, stickers etc. look the same 
worldwide? As an example, if you examine the German team's resources for 
the upcoming CeBit2011, you'll see that they are using the green 
background on ALL of their resources. However, the US team, we are using 
a white background on our LibreOffice pamphlet. Have a look at the 
German team's designs (examples on the Conference Kit wiki page).

Do we also want to cultivate a brand based on colour and stick to this 
brand? Personally, I believe that the LibreOffice "green" would make it 
undeniably recognizable everywhere we go. You would have a hard time not 
being able to find the LibreOffice "green" poster in a conference hall. 
If we are dealing with the various LibO applications then we would use 
their particular colours of course.

Another factor is cost. Does using green paper stock at the printer add 
to the cost? What do we do about poorly funded marketing teams to 
minimize costs?

"LibreOffice Marketing Box"
I bring up again the idea of a "LibreOffice Marketing Box" where this 
box could be shipped from one destination to another in a particular 
region. The box could contain necessary marketing resources to setup a 
normal conference booth/table area. This to minimize initial costs where 
funding is low. We could then send out teams more easily to conferences 
knowing that the LibreOffice brand resources are used.

Cheers

Marc

[1] http://wiki.documentfoundation.org/Marketing/ConferenceKit


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