Re: [libreoffice-marketing] Updated Conference Kit wiki page and thoughts about branding

Hi Marc, all,

Marc Paré schrieb:
> ** Disclaimer - I am a fan of the LibreOffice green **
>
> [...]
>
> Colour Branding
> We should really talk whether we should have a unified look for
> marketing resources or do we leave it up to regional decisions.

I'd like to see a common branding language throughout the different 
teams. This would not only improve the feeling of belonging together, 
but help our audience to get the impression of a integrative community.

> That is,
> do all of our banners, posters, flyers, stickers etc. look the same
> worldwide? As an example, if you examine the German team's resources for
> the upcoming CeBit2011, you'll see that they are using the green
> background on ALL of their resources. However, the US team, we are using
> a white background on our LibreOffice pamphlet. Have a look at the
> German team's designs (examples on the Conference Kit wiki page).

Thank you very much for this page - it makes it much easier to see what 
we have already and what we need in future.

Even if I like the LibO Green too, the German design is too green in my 
eyes - our branding is lighter, a combination of green and grey.

Therefore I prefer the US design.
> Do we also want to cultivate a brand based on colour and stick to this
> brand?

I don't think that color should be the only basis of our brand - even if 
color is one of the most important areas.

Our brand should be based on the logo, our icons, the colors, the form 
(right upper corner, triangles ...), shading (inner shading) and so on.

We will come up with some "officially" approved resources, based on the 
"Initial Branding" by the Design Team.

As this branding had to be done by reduced community involvement due to 
the time restrictions when TDF/LibreOffice was set up, if will undergo 
an overhaul during the next months (proposed timeframe: until LibO 3.5).

I don't know about the differences between the future "Community 
Branding" and the present "Initial Branding" - just be aware, that there 
might be something new...

> Personally, I believe that the LibreOffice "green" would make it
> undeniably recognizable everywhere we go. You would have a hard time not
> being able to find the LibreOffice "green" poster in a conference hall.
> If we are dealing with the various LibO applications then we would use
> their particular colours of course.

Referring to the different sub-application colors is much better with a 
lighter and neutral background - the green background might be 
problematic here.
> Another factor is cost. Does using green paper stock at the printer add
> to the cost? What do we do about poorly funded marketing teams to
> minimize costs?

Green paper is nearly impossible, if we want to stay consistent with our 
branding colors. You will never get a paper in "our" green tone.
And if you want to have any other color on it, you will have to add a 
white background to every lighter color.

Looking at the German marketing material: This has probably been printed 
by a professional print studio allowing to print colors to the edges of 
the paper and cutting it afterwards. It looks very professional, but 
might be costly too.

I don't know if this is a solution for all our local marketing teams.

We already discussed an idea of creating a vertical banner by linking 
standard format sheets of paper (A4 / Letter) with metal rings to each 
other. We need to be creative to reduce cost...
> "LibreOffice Marketing Box"
> I bring up again the idea of a "LibreOffice Marketing Box" where this
> box could be shipped from one destination to another in a particular
> region. The box could contain necessary marketing resources to setup a
> normal conference booth/table area. This to minimize initial costs where
> funding is low. We could then send out teams more easily to conferences
> knowing that the LibreOffice brand resources are used.

Shipping might be costly too (or take too much time), but we might have 
such boxes for several regions of the world, allowing people to share 
their marketing material with other teams in their broader local area.

Best regards

Bernhard

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