[libreoffice-marketing] Re: [libreoffice-marketing] DVD label

Hi Stefan, Dave, all,

Thanks for pointing to the important basics for any LibO related artwork!

> Hi Dave,
>
> Am 30.01.2011 23:02, schrieb Dave Johnson:
>
> > Here is the label for my local area.
> >
> > http://www.davefilms.us/libreoffice/LibO-dvd-label-DaveFilms_2011.png
>
> Please follow the branding guidelines:
>
> http://wiki.documentfoundation.org/Marketing/Branding#Logos
>
> Especially here: You are not allowed to replace the Logo text nor
> use a different font. Instead, use the logo graphic files available
> from the project.

This case is quite special because Dave mimics the original logo 
by putting together the single parts of the logo (symbol and text), 
whiole using them alone is allowed following the Guidelines.

What needs consideration is: 

- Don't reduce the white space area around the logo to less than 
1/2 the width of the symbol.

The "SM" sign is just 1/4 of the symbol's width away from the 
LibreOffice text.

When the right distances are respected, the impression of a 
modified logo will be reduced, as the distance allows a clear
distiction between our logo and the surroundings.

- Don't modify the logo colors.

The lower border of the symbol is covered by some kind of 
grey painting - perhaps this derives from removing the gradient
in front of the logo.

Either use the contemporary logo if you want to show gradients
or use the default logo, if the symbol sould stay black.

> Also see the Trademark Policy
> http://wiki.documentfoundation.org/TradeMark_Policy

Following our latest discussions with Dave, I'm quite sure 
he is informed about it - especially with regards to the 
differentiation between external reference to the product and
community on the one hand and representation as TDF / 
community spokespeople / official provider of resources
on the other.

Very soon there will be a modified logo to be used for
external reference - probably based on this draft:
http://wiki.documentfoundation.org/File:Non-TDF_logos.png

So please stay tuned...

Best regards

Bernhard

PS: Personally I don't think that the colors of the blue gradient 
fit very well with the LibO green, but this is nothing we need to
discuss here...




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