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I like it :)

Obviously you know & grok German better than me or most other people here.  Also 
you know the likely audience much better.  Anything that gets foot-traffic to 
stop and ask more is good.  If people walk-on-by but talk to other people about 
it then that is a good result too, especially if it leads to a lot of people 
talking about us.

"Anticipation" and "curiosity" are excellent ways to get people talking and 
asking questions.  This one reason why sexiness often does work but actual sex 
or full-frontal nudity doesn't.  Humour can be better tho.

Regards from
Tom :)





________________________________
From: Thomas Krumbein <thomas.krumbein@documentfoundation.org>
To: marketing@libreoffice.org
Sent: Sun, 16 January, 2011 17:16:13
Subject: Re: [libreoffice-marketing] Lets go public - CeBIT 2011

Hey,

please, don´t missunderstand me. "It´s green" will not be a main
marketing point even not a small one - it is just an "appetizer" -
something to get in discussion to people. It is just a easy visible
point, that has changed - and will just follow the row:
new -- green -- sympathetic  - just to get interest :-)
So, looking at this row, "sympathetic" is, what I want to implement in
peoples mind.
When we attent the CeBIT - we are the same people as we promote OOo last
year - same date, same place, same product, but now it´s called LibO.
So I need something "funny" as an "entry point" - as Anthony wrote - but
I want this "sympathetic" feeling :-)

Here you can see my first Ideas:
www.ooodev.org/images/downloads/LibO/libo_karte_neu.pdf
www.ooodev.org/images/downloads/LibO/karte_libo_projekt_2011.pdf

Feel free to comment :-)


Best regards
Thomas



Am 16.01.2011 17:08, schrieb Anthony Papillion:
Good point Tom,

I guess I'm still in the "wonder if corporate type in vast office
buildings will accept it". They won't. But you're right: generating
interest in the average consumer is important and "it's green" might
be a good entry point. I'm still not totally sold on "it's green" but
I can see your point :)

Anthony


On 1/16/11, Tom Davies <tomdavies04@yahoo.co.uk> wrote:
Hi :)

I think there are many positive things that can be said about LibreOffice.
Many
of those things are shared with MS Office and OpenOffice, some are only
shared
by OpenOffice and some are unique to LibreOffice but unlikely to be
appreciated
by mainstream and particularly by corporate types in their vast office
buildings.

Saying "it's green" does show that it's a bit different.  It's a humorous
statement that might lead to people asking what else is good about it?  How
else
is it different?  What else is good about it?  Can i change the colour to
something else?

Also, unlike another suggestion that people often make in here  it does not
seem
likely to create blockers/barriers for other markets.

Regards from
Tom :)






________________________________
From: Anthony Papillion <papillion@gmail.com>
To: marketing@libreoffice.org
Sent: Sun, 16 January, 2011 15:48:56
Subject: Re: [libreoffice-marketing] Lets go public - CeBIT 2011

I just wanted to send a huge "WhooHoo" to everyone who's done such
hard work to bring LibO to market and CeBIT is going to be another
huge step in the right direction. Due to illness, I've not bee n able
to participate as I would have liked (that will change soon - getting
better every day), but the team has been amazing.

One thing I'm concerned about though is the green thing. As Thomas
said in his email below, there's nothing technically spectacular that
sets LibO apart from OOo yet and I believe that could be a problem.
Don't get me wrong, I think the separation itself is a technical
achievement as it will allow some amazing opportunities in the future,
but right now, admittedly, nothing is spectacular.

I'm a bit concerned about pushing the "it's green" aspect. I mean, so
what? I don't think people care what their office suite looks like
aside from being usably well designed and how that impacts UI design.
Saying "it's green" doesn't impact the user experience, doesn't affect
their work flow, doesn't make using thing easier. It's a ho-hum "we're
kinda reaching" kind of statement.

Now I know some of you are thinking "Look what Microsoft did with the
damn ribbon" and that's true. the ribbon *isnt* a technical
achievement but rather an asthetic one. But Microsoft's own UI studies
show that the organization of the ribbon makes workflow a bit easier
in addition to some aesthetic niceness. So really they aren't just
saying "it looks good" but focusing on how it can help you work
better.

Shouldn't usability be the focus of LibO marketing; how it makes the
user life easier and faster? I fear that focusing on the colour aspect
really is the wrong thing to focus on. If there are no technical
achievements, what about focusing on the freedom and "what's to come"
because of that freedom?

Please don't take this as criticizing. I'm just airing my $0.02.

Thanks,
Anthony Papillion
United States

On 1/16/11, Thomas Krumbein <thomas.krumbein@documentfoundation.org> wrote:
Hey,

In March (01. to 05.) the CeBIT show will be in Hannover, Germany.
"CeBIT is the digital industry's biggest, most international event" -
see www.cebit.de

We will have a booth there and we (the german community) will exhibit
LibreOffice on three demo-points, so we will have all platforms (Linux,
Windows, Mac OS). The booth is paid by OpenOffice.org Deutschland e.V.

If someone wants to share - or just visit us - please contact me or
someone else from the german community.

I believe, this is a very good point to go public with LibO. We will
have some marketing-material, which is prepared now, and wie will have a
DVD. So, we just need a final version ;-)
I hope, it will be finished latest first week of Feb - otherwise it is
too late for producing DVDs.

We will produce German marketing material, but it may be a good idea to
have even some english infos. So feel free to spend ideas.

I will publish links to German material here as soon as we will have
first layouts.

At this point I think about some "slogans" for getting startet. I will
share my ideas:

What is really new? Well, we have some nice improvements, but are the
really spectacular? I don`t think so. It is jsut another office-suite
and when we start again with "free", "OfficeSuite", "undependent", "odf"
and all this technical stuff, who really wants to read this?
So, I believe, we have to be emotional. Just for this start. Bring
people to look at us, to try our software.

Let`s go back: What is really new (in comparison to OOo)? I found one
point: the color :-)   From blue to green.

So I created a very easy slogan for a small flyer:

"neu ... grün ... sympatisch"  - this is German, in translation it will
sounds like:  "new ... green ... sympathetic"

In Germany the combination between "green" and "sympathetic" is not
really new, but still positiv used.

So - we will create a postcard flyer - in front just these three word on
a green field, backsides some short information about LibreOffice and an
invitation to visit our booth.

That`s a first idea.

What do you think?

Best regards
Thomas



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Anthony Papillion
Lead Developer / Owner
Advanced Data Concepts - "Enabling work anywhere"
(918) 919-4624

Facebook: http://www.facebook.com/cajuntechie
My Blog:  http://www.cajuntechie.com

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## Marketing deutschsprachiges Projekt
## http://de.libreOffice.org  - www.LibreOffice.org
## Vorstand OpenOffice.org Deutschland e.V.
## Mitglieder willkommen: www.OOoDeV.org

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