Re: [libreoffice-marketing] Lets go public - CeBIT 2011

Good point Tom,

I guess I'm still in the "wonder if corporate type in vast office
buildings will accept it". They won't. But you're right: generating
interest in the average consumer is important and "it's green" might
be a good entry point. I'm still not totally sold on "it's green" but
I can see your point :)

Anthony


On 1/16/11, Tom Davies <tomdavies04@yahoo.co.uk> wrote:
> Hi :)
>
> I think there are many positive things that can be said about LibreOffice.
> Many
> of those things are shared with MS Office and OpenOffice, some are only
> shared
> by OpenOffice and some are unique to LibreOffice but unlikely to be
> appreciated
> by mainstream and particularly by corporate types in their vast office
> buildings.
>
> Saying "it's green" does show that it's a bit different.  It's a humorous
> statement that might lead to people asking what else is good about it?  How
> else
> is it different?  What else is good about it?  Can i change the colour to
> something else?
>
> Also, unlike another suggestion that people often make in here  it does not
> seem
> likely to create blockers/barriers for other markets.
>
> Regards from
> Tom :)
>
>
>
>
>
>
> ________________________________
> From: Anthony Papillion <papillion@gmail.com>
> To: marketing@libreoffice.org
> Sent: Sun, 16 January, 2011 15:48:56
> Subject: Re: [libreoffice-marketing] Lets go public - CeBIT 2011
>
> I just wanted to send a huge "WhooHoo" to everyone who's done such
> hard work to bring LibO to market and CeBIT is going to be another
> huge step in the right direction. Due to illness, I've not bee n able
> to participate as I would have liked (that will change soon - getting
> better every day), but the team has been amazing.
>
> One thing I'm concerned about though is the green thing. As Thomas
> said in his email below, there's nothing technically spectacular that
> sets LibO apart from OOo yet and I believe that could be a problem.
> Don't get me wrong, I think the separation itself is a technical
> achievement as it will allow some amazing opportunities in the future,
> but right now, admittedly, nothing is spectacular.
>
> I'm a bit concerned about pushing the "it's green" aspect. I mean, so
> what? I don't think people care what their office suite looks like
> aside from being usably well designed and how that impacts UI design.
> Saying "it's green" doesn't impact the user experience, doesn't affect
> their work flow, doesn't make using thing easier. It's a ho-hum "we're
> kinda reaching" kind of statement.
>
> Now I know some of you are thinking "Look what Microsoft did with the
> damn ribbon" and that's true. the ribbon *isnt* a technical
> achievement but rather an asthetic one. But Microsoft's own UI studies
> show that the organization of the ribbon makes workflow a bit easier
> in addition to some aesthetic niceness. So really they aren't just
> saying "it looks good" but focusing on how it can help you work
> better.
>
> Shouldn't usability be the focus of LibO marketing; how it makes the
> user life easier and faster? I fear that focusing on the colour aspect
> really is the wrong thing to focus on. If there are no technical
> achievements, what about focusing on the freedom and "what's to come"
> because of that freedom?
>
> Please don't take this as criticizing. I'm just airing my $0.02.
>
> Thanks,
> Anthony Papillion
> United States
>
> On 1/16/11, Thomas Krumbein <thomas.krumbein@documentfoundation.org> wrote:
> > Hey,
> >
> > In March (01. to 05.) the CeBIT show will be in Hannover, Germany.
> > "CeBIT is the digital industry's biggest, most international event" -
> > see www.cebit.de
> >
> > We will have a booth there and we (the german community) will exhibit
> > LibreOffice on three demo-points, so we will have all platforms (Linux,
> > Windows, Mac OS). The booth is paid by OpenOffice.org Deutschland e.V.
> >
> > If someone wants to share - or just visit us - please contact me or
> > someone else from the german community.
> >
> > I believe, this is a very good point to go public with LibO. We will
> > have some marketing-material, which is prepared now, and wie will have a
> > DVD. So, we just need a final version ;-)
> > I hope, it will be finished latest first week of Feb - otherwise it is
> > too late for producing DVDs.
> >
> > We will produce German marketing material, but it may be a good idea to
> > have even some english infos. So feel free to spend ideas.
> >
> > I will publish links to German material here as soon as we will have
> > first layouts.
> >
> > At this point I think about some "slogans" for getting startet. I will
> > share my ideas:
> >
> > What is really new? Well, we have some nice improvements, but are the
> > really spectacular? I don`t think so. It is jsut another office-suite
> > and when we start again with "free", "OfficeSuite", "undependent", "odf"
> > and all this technical stuff, who really wants to read this?
> > So, I believe, we have to be emotional. Just for this start. Bring
> > people to look at us, to try our software.
> >
> > Let`s go back: What is really new (in comparison to OOo)? I found one
> > point: the color :-)   From blue to green.
> >
> > So I created a very easy slogan for a small flyer:
> >
> > "neu ... grün ... sympatisch"  - this is German, in translation it will
> > sounds like:  "new ... green ... sympathetic"
> >
> > In Germany the combination between "green" and "sympathetic" is not
> > really new, but still positiv used.
> >
> > So - we will create a postcard flyer - in front just these three word on
> > a green field, backsides some short information about LibreOffice and an
> > invitation to visit our booth.
> >
> > That`s a first idea.
> >
> > What do you think?
> >
> > Best regards
> > Thomas
> >
> >
> >
> > --
> > ## Marketing deutschsprachiges Projekt
> > ## http://de.libreOffice.org  - www.LibreOffice.org
> > ## Vorstand OpenOffice.org Deutschland e.V.
> > ## Mitglieder willkommen: www.OOoDeV.org
> >
> > --
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Advanced Data Concepts - "Enabling work anywhere"
(918) 919-4624

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