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WoooHooo :)

I don't know the language well enough to know what associations people make when 
they see the words "grün ... sympatisch".  In England, people associate "Green" 
with "good for the environment", "making the place nicer for kids", "happy walks 
in nice open countryside" also the slightly less popular idea of "recycling 
waste".  I guess it is a bit different in Germany but that is why we need people 
in different countries producing 'localised' slogans that are possibly 
completely different from the English ones.

I am really confused about whether to send a "WooHoo" about something Jean has 
done, or was it someone else or is it not quite finalised yet?

It does seem that a few people are doing some amazing things to get LibreOffice 
out there.  Congrats to all that are managing something amazing!

Many regards from
Tom :)




________________________________
From: Thomas Krumbein <thomas.krumbein@documentfoundation.org>
To: marketing@libreoffice.org
Sent: Sun, 16 January, 2011 14:52:18
Subject: [libreoffice-marketing] Lets go public - CeBIT 2011

Hey,

In March (01. to 05.) the CeBIT show will be in Hannover, Germany.
"CeBIT is the digital industry's biggest, most international event" -
see www.cebit.de

We will have a booth there and we (the german community) will exhibit
LibreOffice on three demo-points, so we will have all platforms (Linux,
Windows, Mac OS). The booth is paid by OpenOffice.org Deutschland e.V.

If someone wants to share - or just visit us - please contact me or
someone else from the german community.

I believe, this is a very good point to go public with LibO. We will
have some marketing-material, which is prepared now, and wie will have a
DVD. So, we just need a final version ;-)
I hope, it will be finished latest first week of Feb - otherwise it is
too late for producing DVDs.

We will produce German marketing material, but it may be a good idea to
have even some english infos. So feel free to spend ideas.

I will publish links to German material here as soon as we will have
first layouts.

At this point I think about some "slogans" for getting startet. I will
share my ideas:

What is really new? Well, we have some nice improvements, but are the
really spectacular? I don`t think so. It is jsut another office-suite
and when we start again with "free", "OfficeSuite", "undependent", "odf"
and all this technical stuff, who really wants to read this?
So, I believe, we have to be emotional. Just for this start. Bring
people to look at us, to try our software.

Let`s go back: What is really new (in comparison to OOo)? I found one
point: the color :-)   From blue to green.

So I created a very easy slogan for a small flyer:

"neu ... grün ... sympatisch"  - this is German, in translation it will
sounds like:  "new ... green ... sympathetic"

In Germany the combination between "green" and "sympathetic" is not
really new, but still positiv used.

So - we will create a postcard flyer - in front just these three word on
a green field, backsides some short information about LibreOffice and an
invitation to visit our booth.

That`s a first idea.

What do you think?

Best regards
Thomas



-- 
## Marketing deutschsprachiges Projekt
## http://de.libreOffice.org  - www.LibreOffice.org
## Vorstand OpenOffice.org Deutschland e.V.
## Mitglieder willkommen: www.OOoDeV.org

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