[libreoffice-marketing] Lets go public - CeBIT 2011

Hey,

In March (01. to 05.) the CeBIT show will be in Hannover, Germany.
"CeBIT is the digital industry's biggest, most international event" -
see www.cebit.de

We will have a booth there and we (the german community) will exhibit
LibreOffice on three demo-points, so we will have all platforms (Linux,
Windows, Mac OS). The booth is paid by OpenOffice.org Deutschland e.V.

If someone wants to share - or just visit us - please contact me or
someone else from the german community.

I believe, this is a very good point to go public with LibO. We will
have some marketing-material, which is prepared now, and wie will have a
DVD. So, we just need a final version ;-)
I hope, it will be finished latest first week of Feb - otherwise it is
too late for producing DVDs.

We will produce German marketing material, but it may be a good idea to
have even some english infos. So feel free to spend ideas.

I will publish links to German material here as soon as we will have
first layouts.

At this point I think about some "slogans" for getting startet. I will
share my ideas:

What is really new? Well, we have some nice improvements, but are the
really spectacular? I don`t think so. It is jsut another office-suite
and when we start again with "free", "OfficeSuite", "undependent", "odf"
and all this technical stuff, who really wants to read this?
So, I believe, we have to be emotional. Just for this start. Bring
people to look at us, to try our software.

Let`s go back: What is really new (in comparison to OOo)? I found one
point: the color :-)   From blue to green.

So I created a very easy slogan for a small flyer:

"neu ... grün ... sympatisch"  - this is German, in translation it will
sounds like:  "new ... green ... sympathetic"

In Germany the combination between "green" and "sympathetic" is not
really new, but still positiv used.

So - we will create a postcard flyer - in front just these three word on
a green field, backsides some short information about LibreOffice and an
invitation to visit our booth.

That`s a first idea.

What do you think?

Best regards
Thomas



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