[libreoffice-marketing] Re: "selling points"

Le 2011-01-10 18:54, Italo Vignoli a écrit :
> On 1/10/11 10:27 PM, Marc Paré wrote:
> > Le 2011-01-10 15:47, Johannes Bausch a écrit :
> > > I think LibreOffice could sell very well if it would not communicate
> > > "we're like MS Office, but not as good as them". That's what
> > > OpenOffice always did (and does). Compatibility is important when it
> > > comes to the file format, but not when it comes to the program itself.
> > > You can open psd files with gimp, but still gimp does not look and
> > > feel like photoshop (ok I know it's not 100% compatible but I think
> > > you get my point).
> >
> > Yes, you have a great point. IMO the attitude we should have is that we
> > are just the best suite around and people will want to imitate us. There
> > is no looking back but just looking forward. We will make a suite with
> > interoperable formats but our ODF will be the format that is used by our
> > community and once people try it, they will simply discover what we
> > know, it is simply the best suite and format combination to use.
>
> Compatibility is a key feature, but OOo has never been marketed as a "we
> are like MS Office, but not as good as them". The problem is that in the
> Americas has never been marketed. In Europe, no one - apart Sun and now
> Oracle - has ever pronounced this sentence.

I think the major difference in market, is that the "for gain and 
profit" model is well entrenched for we, N.Americans. Anything free is 
suspect. OpenSource has made great gains over the last few years. I 
think there will be good gains in market share this time round. People 
are more receptive to alternative office suites. Or at least, they will 
listen. We just have to make sure that the initial impact is very 
professional and knowledgeable.

Cheers

Marc


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