Re: [libreoffice-marketing] "selling points"

On 2 January 2011 07:42, Tom Davies <tomdavies04@yahoo.co.uk> wrote:

> Ok, if  "software freedom" is going to be the only selling point we use
> then
> England, American and Australia are going to reject the product.  However
> it
> might make most of Europe more accessible to LibreOffice.
> Regards from
> Tom :)
>
>
>
>
> ________________________________
> From: Dave Johnson <davefilms.us@gmail.com>
> To: marketing@libreoffice.org; marketing@us.libreoffice.org
> Sent: Sun, 2 January, 2011 4:37:48
> Subject: Re: [libreoffice-marketing] Making LibO Remarkable 2
>
> I agree to a point. (IMHO) In the US... The computer is Microsoft and  Word
> is
> what Americans use.
>
> I am only talking about the US market.
>
> I asked the IT department of the #3 dialysis provider in the U.S. (DCI Inc.
> a
> 501(c)3 nonprofit company. I work at this company BTW. I asked why DCI does
> not
> use OOo or LibO and I used the "it's free". The answer is DCI has a grant
> or
> some other such free deal to use MS Office from Microsoft Corp. How can we
> compete with free MS Office?
>
> The answer IMO.  Create a product that is remarkable

It's simpler to target markets where you have a chance of getting in. There
are plenty of them. Go for low hanging fruit first.

Of course we could produce the killer smartphone version of LO and open up
many more computing devices than PCs running Windows but that is likely to
take years of development time so in the short term we already have a
product that is remarkable and we can incrementally improve it but then
again so will the competition. So don't waste energy on markets that are
very difficult and concentrate on those where there is a good chance. If we
are forcing the competition to reduce their costs to customers we are doing
the world a favour in any case.

-- 
Ian

Ofqual Accredited IT Qualifications
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