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Ok, if  "software freedom" is going to be the only selling point we use then 
England, American and Australia are going to reject the product.  However it 
might make most of Europe more accessible to LibreOffice.
Regards from
Tom :)




________________________________
From: Dave Johnson <davefilms.us@gmail.com>
To: marketing@libreoffice.org; marketing@us.libreoffice.org
Sent: Sun, 2 January, 2011 4:37:48
Subject: Re: [libreoffice-marketing] Making LibO Remarkable 2

I agree to a point. (IMHO) In the US... The computer is Microsoft and  Word is 
what Americans use.

I am only talking about the US market. 

I asked the IT department of the #3 dialysis provider in the U.S. (DCI Inc. a 
501(c)3 nonprofit company. I work at this company BTW. I asked why DCI does not 
use OOo or LibO and I used the "it's free". The answer is DCI has a grant or 
some other such free deal to use MS Office from Microsoft Corp. How can we 
compete with free MS Office?

The answer IMO.  Create a product that is remarkable

Dave Johnson, USNFR
davefilms.us@gmail.com
6195496830
http://www.davefilms.us
http://www.libreofficedvd.info
(619) 335-5314
(619) 335-5314Dave Johnson DUNS number: 826989779

"Please do not send me Microsoft Office/Apple iWork documents. Send OpenDocument 
instead! http://fsf.org/campaigns/opendocument/"; 


On Jan 1, 2011, at 5:01 PM, Italo Vignoli wrote:

On 01/01/2011 09:29 AM, Stefan Weigel wrote:

What concrete benefit do we have from a big market share. What are
the disadvantages of less market share?

From http://wiki.documentfoundation.org/TDF/Next_Decade_Manifesto I
do not read any reason for competition or fighting for market share.

We are going to promote a concept (software freedom), a project (TDF) and a 
program (LibreOffice), and if we succeed we are going to grow the market share.

A larget market share brings in more users, more press, more supporters and 
ultimately more money to grow the project. So market share is very important, 
although we are not going to aim at market share.

In Italy, we have grown from 3% to over 20% of the office suite market without 
thinking at market share, but now that the market share is over 20% we have got 
ink on large dailies with articles bigger that the ones covering MS Office. And 
this is growing the market share even further.

Market share is a consequence and not an abjective.

-- 
Italo Vignoli - The Document Foundation
E-mail: italo.vignoli@documentfoundation.org
Mobile +39.348.5653829 - VoIP: +39.02.320621813
Skype: italovignoli - GTalk: italo.vignoli@gmail.com

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