Hi again I think the most vulnerable market-share, the largest easiest gain for us is a certain percentage of the MicroSquish Office market. People who are thinking about upgrading from an older MS Office 'should' be considering us but if we don't make ourselves known then they will just default to MS right? trying to sell ourselves on Principles and philosophy is a bad move in this category. Another good market-share could come from OpenOffice users and OpenOffice promoters to try to re-gain some losses we got from the name-change. Our main selling point for this category are our Principles and can be seen by comparing the 2 product's updates since the fork. This is a much smaller market-share and significant chunks of it are moving over automatically anyway. A third sizable share would be people that do not have anything yet, perhaps on the new machine they got at Christmas. Perhaps a lot of these are likely to be college students. Not so easy to anticipate the "selling points" that they would find attractive, speed of delivery perhaps? Regards from Tom :) -- Unsubscribe instructions: E-mail to marketing+help@libreoffice.org List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity ***