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Hi :)

"Our" goal should NOT be improving the product!  "Our" goal should be to market 
the product effectively however bad it might be!

In my opinion it is other teams, such as developers and bug-squad, that should 
be improving the product while the marketing team works at marketing.  

They already do their side of that and i think most of us would agree that the 
product is already far superior to competitors which is why we use it or want to 
use it and why we think everyone else should use it too.  

This list is also NOT the place to start discussing whether or not a larger 
market share is a good thing.  Our single job in this list is to work at 
increasing market share.  We are extremely unlikely to get anything higher than 
tiny-market-share anytime 'soon'.  At the moment i would guess we are far behind 
even KOffice or Gnome Office (AbiWord & Gnumeric) who we should not even bother 
to compete against directly.  

Regards from
Tom :)

From: Stefan Weigel <>
Sent: Sat, 1 January, 2011 8:29:00
Subject: Re: [libreoffice-marketing] Making LibO Remarkable 2

Hi Dave,

Am 01.01.2011 02:39, schrieb Dave Johnson:

Our #1 goal should be to make a better product than the other

IMO the goal should be, to create a (very) good product. I donĀ“t
want ot look at "other guys" in sense of competition. Surely
interaction with others is good for exchange of experiences and ideas.

So the #2
goal is to increase our growth, in terms of market share.

What concrete benefit do we have from a big market share. What are
the disadvantages of less market share?

From I
do not read any reason for competition or fighting for market share.


LibreOffice - Die Freiheit nehm' ich mir!

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