[libreoffice-marketing] Re: Templating Teams

Le 2010-11-02 17:48, drew a écrit :
> On Tue, 2010-11-02 at 21:07 +0100, Monfort Florian wrote:
> > Wow ! I am realy impressed as you all seem really concerned by
> > churches ! I don't know if it is due to the "french" culture, but I am
> > not used to care that much about religions !
>
> Yes I think it may be quite true that this is a regional difference -
> not just for OO.o/LibreOffice alone, but FOSS in general IMO. Which is
> really to say, in the general population.
>
> But from personal experience OOo has a strong user base in the faith
> communities, and they are many, in North America.
>
> Education is another possible difference - I've come into contact with
> some in the home schooling, religious and charter school movements in
> the US. This group is IMO much more open to accepting of FOSS. I'm not
> sure there is a real correlation to these groups in some other
> geographic areas..but I could be full of hot air on that (what it's like
> in other places) also..I do know there is interest in that group in the
> US anyway.
>
> Best wishes,
>
> Drew

Hi Drew, same thing here. While School Board's seem to have their hands 
tied to IT support, many educational partners have now come on board and 
they would use LibO more for work if it weren't for the fact that the 
head offices insist on using MSO. If there were enough templates for the 
teachers, then we could win them over; if more students were using their 
LibO suites at home (we could convince them with coolness factors such 
as adding the ability of Firefox "personas" as well as the theming of 
menu buttons), the both groups could sway the school boards into 
considering larger installations of the LibO suite.

Religious organisations are really interested due to the price 
difference. However, it is my feeling that if MS sees this as losing a 
market share, then they will lower their prices. I really think that at 
that point we will not be able to compete at the price level. Then we 
will have to offer these organisations more value for using the LibO 
products, such as in the everlasting ODF formats (Marketing ad: "If the 
Bible were written in ODF format, then you would only have to print it 
today 2,000 years later! ODF puts the trust in words!"); as well, we 
could sell it with Templates and solid user support. (ahem ... we still 
need to put a clear button on our website to advertise our user support 
options!)

If we were to sell LibO to these two groups in N. Amer., we would then 
have access to a very large network of people who are used to helping 
others and some of which could join the LibO team to help out.

Marc


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