Re: Branding Color Refinement Step 1 of n (was: Re: [libreoffice-marketing] Re: [tdf-discuss] LibO program icon brainstorming)

On Tuesday 02 Nov 2010 11:04:40 Christoph Noack wrote:
> Hi Ivan!
>
> Am Freitag, den 29.10.2010, 17:19 +1300 schrieb Ivan M.:
> > > Could you provide better color tones for the lighter greens (and
> >
> > others?).
> >
> > > Even if it would be possible to change them later too, the sooner
> >
> > the better
> >
> > > for everybody using these colors for her/his artwork and design.
> >
> > I have uploaded a second (high resolution) draft showing a possible
> > color scheme [1]. The current LibreOffice green is the same. My
> > suggestion is to have one 'off' color for each set to add some flavor.
> > So, for green, there's lime, for blue it's something light headed
> > toward aqua, for maroon it's pink... whether it works or not is for
> > you all to decide :)
>
> Well, it seems that I accidentally skipped this paragraph for the first
> time. Then I'd like to say "sorry" for the weird questions last time :-\
>
> However, I picked your file and made up a slightly different version of
> the branding colors. Less vivid (a.k.a. "acid" *g*) ... so please have a
> look at:
> http://wiki.documentfoundation.org/Marketing/Ideas#Refined_LibreOffice_Bran
> ding_Colors
>
> I know that it is still a bit conservative (without your "off" colors
> which might be re-added), but might that work? I would like to finalize
> this discussion (as a rather agreed branding color version 1.0) before
> we release the presentation template ... soon :-)
>
> Any other opinions, agreement, disagreement, comments, ... ?
>
> Cheers,
> Christoph

I'll just add this that I posted to the discuss list.  Sorry, everything on so 
few lists is getting harder to keep track of
As a general comment, I am impressed as hell with the logo and the Docu
 bug, it's simple, strong, indicative, unique and instantly recognisable. 
 If I had one criticism is that the Docu bug would be better as a grey
 rather than black.  The black on white background is a little harsh.  I
 note that this has been obvious to the creators as well because the Docu
 bug always seems to be displayed on light grey BG which diffuses  that
 harshness.  A CMYK value of around 10.0.0.44. looks good and from a visual
 marketing POV has a more sophisticated reliable and modern feel. 

A proposal here
http://wiki.documentfoundation.org/File:LibreOfficeLogoMod_yo.png

"Silver" and Green would be a good combination in the logo imho.  In 
combination these invoke trustworthiness, efficiency and reliability.  The 
lighter green also gives the brand freshness.  


cheers 
GL


-- 
Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html

OpenOffice.org Migration and training Consultant.

INGOTs Assessor Trainer
(International Grades in Open Technologies)
www.theingots.org

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