Re: Branding Color Refinement Step 1 of n (was: Re: [libreoffice-marketing] Re: [tdf-discuss] LibO program icon brainstorming)

Hi all!

Am Dienstag, den 02.11.2010, 11:50 +1300 schrieb Ivan M.:
> Hi Jens, Christoph, all,
>
> On Tue, Nov 2, 2010 at 11:22 AM, Jens Habermann
> <mailing@jenshabermann.de> wrote:
> > [...]
> >
> > Colors are fine, but maybe we also should add a grey row with four greyshades...
>
> That's a good point. Graham's email reply to this (earlier) topic
> suggested a somewhat lighter gray for the LibreOffice logo [1] (a bit
> too light for my liking). I also remember one of the things a few of
> us asked for in the new OOo logo was a dark grey color instead of
> black, so I'm surprised that the LibreOffice logo is #000000... any
> chance of changing this as well?

No surprises :-) I also asked for a lighter version of the OOo logo
beginning of last year. The rationale was, that the "bold" plus "black"
font was much to heavy in my personal opinion. So we asked for either
making it "normal", or to reduce the the intensity of the color a bit.

My attempt with the current LibO design was:
     1. Create a basic logo with simple and solid colors that appears to
        be balanced (current LibreOffice logo). The current logo doesn't
        use "bold" for the "Office" part. --> We can easily use these
        colors for T-Shirts, banners or leaflets. Most importantly, it
        can be used as a basis for further "official" modifications.
     2. Modify the logo to suit contemporary needs --> Can be adapted to
        fit the a certain version (range) of LibO and therefore a
        certain style. An example can be seen in [1a] - it is currently
        part of the LibO Presentation Template proposal, but it might
        even be lighter / 3D-ish.

Unfortunately, I haven't had the time to publish the newest SVG source
file :-( Sorry! But, does this make sense for at all?

[1a]
http://luxate.blogspot.com/2010/10/libreoffice-presentation-template-first.html

Cheers (or: good night),
Christoph


-- 
E-mail to marketing+help@libreoffice.org for instructions on how to unsubscribe
List archives are available at http://www.libreoffice.org/lists/marketing/
All messages you send to this list will be publicly archived and cannot be deleted