Le 2010-10-28 13:24, Anthony Papillion a écrit :
The marketing angle could be:
"LibreOffice: Upgrade from MSO 2003 with full compatibility and no
People would come over in droves.
I like this! That would be definitely good idea. We are not bad mouthing
MSO and we are offering ourselves as natural upgrades from MSO 2003.
Neat! We are the upgrade option for the MSO 2003 orphins who were left
behind and ignored.
Wow, this thread has been really busy! Nice ideas!
My take on all of this is we should try to get adoption where it counts
the most. If we can get kids to adopt the distro, well then they will
have their parents interested who will get their employers interested
who will then get their IT interested ... and then we could take over
THE WORLD! From what I can see there are really 2 groups:
For the younger members and regular users, we need to make the distro
snazzy. We need:
* make the menus themable -- if you are a younger user, a menu theme
which offers less buttons (all the rest are still available of course);
if you are a church member user then a menu theme that would reflect
the most used buttons for these members; if you are a business member,
then a menu theme for buttons best for this member; if you are a
teenager, then a menu theme with perhaps added buttons to social
networking items. etc.
* templates should be constructed in such a way that when a member
chooses a menu theme category, the templates that are compatible with
the menu category would be installed for the member.
* we need to make the distro "persona" compatible with the Firefox
personas, they are already made on the net, they are OSS and MSO would
not be able to use them due to the nature of most OSS viral licences (we
would still need to look into this)
* we need to have different cool contests for teenagers / junior grade
students and have competitions of some sort at the city/state
(province)/national levels. Get the kids involved and create some buzz
for our LibO product. Very important to get teachers interested in these
contests and make these very high profile in the media.
* have a snazzy LibO on-line store with cool T-shirts and cool products.
LibO chewing gum and the whole kit.
For the serious users, we need:
* a serious menu theme option (the menu options would be built on
consultation with the
college/university/researcher/business/SOHO/legal/dev etc. members)
* bibliographic / endnotes plugins (they have clamoured for this for
quite some time now. How many more years should go by before we take
* have LaTex compatibility! for mostly the university/research members.
This would really sell the LibO suite to this group. They are really
interested in FOSS and not really MSO which is why they are using LaTex.
* serious templates (in consultation with the same groups) Encourage
these groups to share their templates
* same snazzy LibO store, they and we are all geeky over LibO
*ODF compatibility and PDF compatibility
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Re: [libreoffice-marketing] Obstacles to ODF adoption · Marc Paré
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