Re: [libreoffice-marketing] Obstacles to ODF adoption

Le 2010-10-28 13:24, Anthony Papillion a écrit :

> > The marketing angle could be:
> > "LibreOffice: Upgrade from MSO 2003 with full compatibility and no
> > retraining costs."
>
> People would come over in droves.

I like this! That would be definitely good idea. We are not bad mouthing 
MSO and we are offering ourselves as natural upgrades from MSO 2003. 
Neat! We are the upgrade option for the MSO 2003 orphins who were left 
behind and ignored.

Wow, this thread has been really busy! Nice ideas!

My take on all of this is we should try to get adoption where it counts 
the most. If we can get kids to adopt the distro, well then they will 
have their parents interested who will get their employers interested 
who will then get their IT interested ... and then we could take over 
THE WORLD! From what I can see there are really 2 groups:

===============

For the younger members and regular users, we need to make the distro 
snazzy. We need:

* make the menus themable -- if you are a younger user, a menu theme 
which offers less buttons (all the rest are still available of course); 
 if you are a church member user then a menu theme that would reflect 
the most used buttons for these members; if you are a business member, 
then a menu theme for buttons best for this member; if you are a 
teenager, then a menu theme with perhaps added buttons to social 
networking items. etc.

* templates should be constructed in such a way that when a member 
chooses a menu theme category, the templates that are compatible with 
the menu category would be installed for the member.

* we need to make the distro "persona" compatible with the Firefox 
personas, they are already made on the net, they are OSS and MSO would 
not be able to use them due to the nature of most OSS viral licences (we 
would still need to look into this)

* we need to have different cool contests for teenagers / junior grade 
students and have competitions of some sort at the city/state 
(province)/national levels. Get the kids involved and create some buzz 
for our LibO product. Very important to get teachers interested in these 
contests and make these very high profile in the media.

* have a snazzy LibO on-line store with cool T-shirts and cool products. 
LibO chewing gum and the whole kit.

===============

For the serious users, we need:

* a serious menu theme option (the menu options would be built on 
consultation with the 
college/university/researcher/business/SOHO/legal/dev etc. members)

* bibliographic / endnotes plugins (they have clamoured for this for 
quite some time now. How many more years should go by before we take 
notice?)

* have LaTex compatibility! for mostly the university/research members. 
This would really sell the LibO suite to this group. They are really 
interested in FOSS and not really MSO which is why they are using LaTex.

* serious templates (in consultation with the same groups) Encourage 
these groups to share their templates

* same snazzy LibO store, they and we are all geeky over LibO

*ODF compatibility and PDF compatibility

===============

Marc




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