Re: [libreoffice-design] Visual identity: Application icons - logos, or "just" icons?

Hello K-J,

Le 04.05.2015 16:16, K-J LibreOffice a écrit :
> Hi all,
> Am 04.05.2015 um 15:29 schrieb Jan Holesovsky:
> > Hi Marketing,
> >
> > We've recently had a question in the Design team that we don't feel
> > empowered enough to answer without consulting Marketing:
> >
> > Should the "application icons" have status of logos?  Ie. should they 
> > be
> > still the same regardless of the icon theme?  Or are they "just" 
> > icons,
> > and should be modified according to the theme?
> >
> >
> > By the "application icons", I mean:
> >
> > https://wiki.documentfoundation.org/File:LibreOffice_icons_256.png
> >
> > These are apparently in the Tango theme; and from the purely Design
> > point of view, it would look better if they were consistent with the
> > icon theme to which LibreOffice is switched (so should be Sifr-like 
> > when
> > LibreOffice works in Sifr; Breeze-like in breeze; etc.)
>
> To see what is meant (Breeze):
> https://bug-attachments.documentfoundation.org/attachment.cgi?id=114543

Thanks! The new icons do not appear in any way problematic to me (this 
is an actual statement, not my personal aesthetical judgement).

> > But in case they have status of logos, that is if they represent the
> > application, I think they should not change, ie. the Writer icon 
> > should
> > still look the same regardless of the theme.
>
> Branding rules [1]:
> "Logos that don't represent the LibreOffice software or the Document
> Foundation, but are related to it in some way, may use the LibreOffice
> symbol to show the relationship they have to it without adhering to
> the above guidelines. Examples of derivative logos are logos of the
> individual LibreOffice modules"
>
> [1]
> https://wiki.documentfoundation.org/Marketing/Branding#Derivative_Logos

You should read this as a specific example in the context of trademark 
practices and logo policy but not as an actual definition of what the 
application icons are.

best,

Charles.

> --
> Grüße
> k-j
>
> Member of TheDocumentFoundation
> http://www.documentfoundation.org/foundation/members/
> http://de.libreoffice.org
> http://wiki.documentfoundation.org/


--
To unsubscribe e-mail to: design+unsubscribe@global.libreoffice.org
Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/
Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette
List archive: http://listarchives.libreoffice.org/global/design/
All messages sent to this list will be publicly archived and cannot be deleted