Re: [libo-marketing-priv] [libreoffice-design] Visual identity: Application icons - logos, or "just" icons?

On 04/05/15 16:04, Charles-H. Schulz wrote:

> > Should the "application icons" have status of logos?  Ie. should they be
> > still the same regardless of the icon theme?  Or are they "just" icons,
> > and should be modified according to the theme?

> The very short answer is that we have one logo and that the app icons
> are icons, and do not have the same status.

I agree.

> > What is the Marketing view on that, please?

> I am certainly not "the Marketing view", but an educated guess: there
> are obvious relations between the application icons and the logo. You
> can certainly change the look of the icons (but not the logo), you only
> need to make sure the visual coherence between the icons and the logo
> still exists.

I agree.

> As a side note, we could theoretically envision an full brand and visual
> refreshing and change, we're not doing that of course but if it were to
> happen then you would end up thinking of the logo and the new
> application icons as tighly connected.

IMHO, with LibreOffice 5.0 we are not looking at a full rebranding.

-- 
Italo Vignoli - Marketing & PR
mobile +39.348.5653829 - email / jabber italo@libreoffice.org
hangout / jabber italo.vignoli@gmail.com - skype italovignoli
GPG Key ID - 0xAAB8D5C0
DB75 1534 3FD0 EA5F 56B5 FDA6 DE82 934C AAB8 D5C0

-- 
To unsubscribe e-mail to: design+unsubscribe@global.libreoffice.org
Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/
Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette
List archive: http://listarchives.libreoffice.org/global/design/
All messages sent to this list will be publicly archived and cannot be deleted