Re: [libreoffice-design] Visual identity: Application icons - logos, or "just" icons?

Hello Jan,

Le 04.05.2015 15:29, Jan Holesovsky a écrit :
> Hi Marketing,
>
> We've recently had a question in the Design team that we don't feel
> empowered enough to answer without consulting Marketing:
>
>
> Should the "application icons" have status of logos?  Ie. should they 
> be
> still the same regardless of the icon theme?  Or are they "just" icons,
> and should be modified according to the theme?

The very short answer is that we have one logo and that the app icons 
are icons, and do not have the same status.

> By the "application icons", I mean:
>
> https://wiki.documentfoundation.org/File:LibreOffice_icons_256.png
>
> These are apparently in the Tango theme; and from the purely Design
> point of view, it would look better if they were consistent with the
> icon theme to which LibreOffice is switched (so should be Sifr-like 
> when
> LibreOffice works in Sifr; Breeze-like in breeze; etc.)
>
>
> But in case they have status of logos, that is if they represent the
> application, I think they should not change, ie. the Writer icon should
> still look the same regardless of the theme.
>
> What is the Marketing view on that, please?

I am certainly not "the Marketing view", but an educated guess: there 
are obvious relations between the application icons and the logo. You 
can certainly change the look of the icons (but not the logo), you only 
need to make sure the visual coherence between the icons and the logo 
still exists.

As a side note, we could theoretically envision an full brand and visual 
refreshing and change, we're not doing that of course but if it were to 
happen then you would end up thinking of the logo and the new 
application icons as tighly connected.

Hope this helps,

Charles.


> Thank you,
> Kendy


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