Re: [us-marketing] Re: I modified the NA label so it would work with Lightscribe

On 05/14/2011 11:30 AM, webmaster for Kracked Press Productions wrote:
> On 05/14/2011 02:03 PM, C. Olofson wrote:
> > On 05/14/2011 10:12 AM, Christopher Walsh wrote:
> > > I have a Primera Bravo II duplicator and printer -- it does runs of 
> > > 50 discs
> > > at a time.  The ink does get expensive
> > Do you have a guesstimate of what the cost is?  That'd help me draft 
> > a reference for NA marketing.
> > > (the Epson is better -- reviews
> > > suggest that it's pretty frugal with ink).
> > >
> > > Another option would be to buy pre-printed blank media -- blank 
> > > DVD-R's with
> > > the LO label pre-screened on them.   The advantage is that you get pro
> > > results, for about a dollar per blank disc, and you can always make 
> > > small
> > > DVD runs with latest ISO or custom package (so you're not tied to 
> > > whatever
> > > version was available for the replication run).  I've done this for
> > > multi-episode shows, where we needed fast turnaround.  We made sure the
> > > label was generic and evergreen, and then handwrote the show 
> > > specifics in a
> > > blank area.   For LO, you'd just want a small area to note run date and
> > > package version.
> > This sounds like a very good "happy medium."  I could imagine getting 
> > a very good price on a decently sized run for all of NA and then 
> > "pre-positioning stockpiles" with contacts (by geographic region or 
> > market size).  Interesting.
> ...if the DVD are preprinted with no version number, you can just burn 
> them to the most current version before you send them out.

The way I was looking at it, and it may seem contradictory with some of 
my earlier comments but, we'd burn without version and then "pencil in" 
the version and date.  Overall, I see there are a plethora of solutions 
and we can probably just mix & match as needed.

-Craig

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