Re: [us-marketing] Re: I modified the NA label so it would work with Lightscribe

On 05/14/2011 02:03 PM, C. Olofson wrote:
> On 05/14/2011 10:12 AM, Christopher Walsh wrote:
> > I have a Primera Bravo II duplicator and printer -- it does runs of 
> > 50 discs
> > at a time.  The ink does get expensive
> Do you have a guesstimate of what the cost is?  That'd help me draft a 
> reference for NA marketing.
> > (the Epson is better -- reviews
> > suggest that it's pretty frugal with ink).
> >
> > Another option would be to buy pre-printed blank media -- blank 
> > DVD-R's with
> > the LO label pre-screened on them.   The advantage is that you get pro
> > results, for about a dollar per blank disc, and you can always make 
> > small
> > DVD runs with latest ISO or custom package (so you're not tied to 
> > whatever
> > version was available for the replication run).  I've done this for
> > multi-episode shows, where we needed fast turnaround.  We made sure the
> > label was generic and evergreen, and then handwrote the show 
> > specifics in a
> > blank area.   For LO, you'd just want a small area to note run date and
> > package version.
> This sounds like a very good "happy medium."  I could imagine getting 
> a very good price on a decently sized run for all of NA and then 
> "pre-positioning stockpiles" with contacts (by geographic region or 
> market size).  Interesting.
>
> thanks,
> -Craig
We do not want too many ahead, since 3.4 will be coming out "soon".  It 
was scheduled to be out this month, according to a presentation video, 
but it still in beta.  But if we make 50 and still have 20 or 30 left 
when 3.4 comes out, then we either have to give them out first, of just 
chuck them.  So I like smaller runs.  Also, if the DVD are preprinted 
with no version number, you can just burn them to the most current 
version before you send them out.



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