Re: [us-marketing] Re: Linuxfest help

On Fri, Jan 7, 2011 at 9:51 PM, Marc Paré <marc@marcpare.com> wrote:
> Le 2011-01-07 14:27, Carl Symons a écrit :
> > this is nifty! Much cooler than a conventional brochure.
> >
> > Here's another design that looks
> > promising...http://www.zurqui.com/crinfocus/paper/airplane.html. Based
> > on the video, the folds don't require guidelines, but doesn't preclude
> > them either. The tail assembly could be a metaphor for the ability of
> > LibO applications to operate separately. Just a thought; it doesn't
> > make sense to get sidetracked/bikeshedded into just the right design.
> >
> > Marc, I don't get that design refinement is the issue, but rather
> > advice on how to launch. Do you launch vertically? I was trying to
> > throw the plane horizontally.
> >
> > It'd be cool if the writing all got folded inside and the final
> > product had a sleek look with tasty graphics elements.
>
> Hi Carl:
>
> I had looked at this design but on another site. I wouldn't be surprised if
> Ben had looked at this one as well. I would try to keep to a design with as
> fewer steps as possible. The design that you point to has 24 steps from
> start to end. The more steps included in the design, the narrower your
> market gets due to its complexity and time to complete. People would simply
> not have time to make it at the booth or at a lunchroom table. It also
> strays from the common knowledge of the "simple" paper airplane
> construction. It does fly further though.
>
> To me, the design that Ben has suggested fits our needs. It has few
> instructions and has enough paper territory on it to provide multi-use
> messages. We could tailor the content to different usage.
>
> As for flying, you just have to point the nose a little down (angle) and the
> smaller wings (tails) at the back will give it updraft. You should have to
> play with the smaller wings to try to get it to fly the way you want ...
> which will help deliver our message more than once. The instruction set and
> medium flight length is enough to involve youngsters to adults and at the
> same time we get enough space for our message to get through.
>
> We could add some more graphics, but I think less is more. I tried to make
> the 6 modules to flow towards the end of the plane (exhaust) and on the one
> side the LibreOffice with logo act as the cockpit window. I was trying to
> get a similar cockpit window on the other side but it just didn't look right
> from our point of view, the logo ended up at the wrong end.
>
> I could work on some other design and content. Anyone if free to modify and
> test out on their own. It's kind of a fun exercise.
>
> I will follow Ben's lead on the licence for the plane and instruction sheet.
>
> Cheers
>
> Marc

I support whatever you come up with. It would be easy to get into
design by committee, and derail this thing. You and Ben have put some
quality work into this. No need to tamper with that. I especially like
the paper plane as a brochure. With regards to the paper clutter
issue, these may end up on the exhibit floor; a lot of conventional
brochures just get thrown into the trash.

Carl

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