Re: [us-marketing] Making it remarkable!

On 01/01/2011 12:43 AM, Dave Johnson wrote:

> Today I have pointed out a lot of negative press that is related to LibO. What can be done about it?

In Europe there isn't any real negative press about OOo. The problem 
with US is the total lack of a decent marketing project (so far), and 
the limited information available to US media.

In addition, US is the home market of Microsoft, and this - of course - 
is a fact that we cannot ignore.

We have already faced the issue in Europe, and we already know what is 
necessary to get a decent press coverage. Of course, in US it will be 
slightly more difficult because of Microsoft, but not impossible.

> LibreOffice has a story and the story is what will make LibreOffice remarkable.

In my opinion, the first story for US is that there is a viable 
alternative for over 90% of office suite users. In US, even people 
involved in the free software environment do not know enough OOo (I have 
multiple experiences about this).

The first objective is to be featured in every software news story.

Once we will be there, the situation will change.

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