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On 01/01/2011 12:43 AM, Dave Johnson wrote:

Today I have pointed out a lot of negative press that is related to LibO. What can be done about it?

In Europe there isn't any real negative press about OOo. The problem with US is the total lack of a decent marketing project (so far), and the limited information available to US media.

In addition, US is the home market of Microsoft, and this - of course - is a fact that we cannot ignore.

We have already faced the issue in Europe, and we already know what is necessary to get a decent press coverage. Of course, in US it will be slightly more difficult because of Microsoft, but not impossible.

LibreOffice has a story and the story is what will make LibreOffice remarkable.

In my opinion, the first story for US is that there is a viable alternative for over 90% of office suite users. In US, even people involved in the free software environment do not know enough OOo (I have multiple experiences about this).

The first objective is to be featured in every software news story.

Once we will be there, the situation will change.

Italo Vignoli - The Document Foundation
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