Narayan Aras wrote:
That applies to EACH and EVERY volunteer. So we should not bring this in every time we discuss
something.
You have raised the concern about deadlines, not me. Deadlines in a
volunteer based project have a different meaning that in a real job, and
this should be clear for everyone. Complaining about missed deadlines
does not help. We all know that we miss deadlines, but we have learned
to cope with the problem. In the long range, a single missed deadline
counts nothing.
We are not talking of the "pace of the project", but meeting deadlines set by SC itself.
I did not set the release date.
We had to finish the website before that launch date AND it had to have those "why" pages.
The marketing inputs should have come before that. They did not.
Where does that leave us?
I think there is a basic misunderstanding about the "why" pages. They
might be important, but they are not key, so the web site could live
without them.
The experience tells us that in the geographies where OOo has been more
successful the web site has contributed in a negligible way to the
awareness.
I can tell you that the Italian web site sucks, and has not been updated
for the last 5 years, but OOo in Italy is well over 20% market share and
still growing.
The web is an excellent marketing tool, but is a single component of a
comprehensive strategy, and - for sure - not the most important.
Yes, the strategy should be written somewhere, but until we are caught
in endless discussions I will never find the time to write it down and
it will remain in my mind and in the minds of people I have talked with,
like the ones that will be in Brussels tomorrow and on Sunday (I will
present some ideas about the marketing strategy).
I will share the presentation, which I have still to start writing.
Your email answer mentions that you will be writing to me later on that issue.
I only expect that you would do what you stated.
No, I will not answer that email because the logo and tagline problems
are low in priority now, and we still have to elaborate about them in
relation to the development of the project.
The logo will evolve, but is not a key issue. In a free software project
the brand is not the logo but all the intangibles around. The document
icons, for instance, are probably more important that the logo.
If there is a domain where marketing theory does not work is free
software. Sun has applied the marketing theory to OOo to get to zero
results in the US. Communities have used common sense and some theory to
achieve far better results.
Sorry, but I am feed up with ranting, and from now on when I will not
answer a message it will mean that I find the topic as too oriented to a
rant than to a solution.
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Context
- RE: [libreoffice-website] Work on the "Why?" pages (continued)
RE: [libreoffice-website] Work on the "Why?" pages · Narayan Aras
Re: [libreoffice-website] Work on the "Why?" pages · Italo Vignoli
Re: [libreoffice-website] Work on the "Why?" pages · Michael Wheatland
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